Pretty & Powerful Congratulations! You’ve got visitors to your website. Your SEO is working! But what if they aren’t converting? This post will share our best ideas to improve landing page conversion. By the way, you can apply these techniques to organic as well as paid search. You Got The Click If your website is getting …
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2014 Mobile Predictions
Upwardly Mobile Forrester recently released a report centered on 2014 mobile predictions. We’ve all heard that usage of mobile devices is on a steep upward trend. So what are the major highlights that online marketers need to know. Read on. More Interaction in the Physical World Retailers are acutely aware that their consumers are more …
Mobile Shopping Survey Results
Why Consumers Use Smartphones We’ve probably seen the headlines about mobile-friendly websites. Mobile search is on the uptrend, with greater emphasis on how consumers access brands while on the go. Some companies gear mobile shopping apps to youthful audience segments, but you could be leaving out a big part of your audience. Let’s look at a …
Online Content that Influences Buyers
3 Powerful Types of Digital Content Online content influences buying behavior. We also know that content is SEO currency; there’s a correlation between quality content and visibility in organic search. But not all online content is created equal. Nielsen recently published a report about what the most powerful types of digital content influences consumers’ buying …
What Is CRO?
A Powerful Website Acronym Online marketing is full of confusing acronyms. Have you heard of CRO? In this post I’ll explain what it is and why it’s important to managing your business’ website and increasing market-share. CRO = Conversion Rate Optimization CRO or Conversion Rate Optimization refers to the methodology of using Web Analytics and …
Mobile Marketing Tips
To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge …
Online Marketing Trends for 2014
A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …
Online Marketing Transparency
Success Ingredient in Client-Agency Relationships Our tagline is “Where Visibility & Transparency Connect.” We distilled our philosophy into these five words. We did it not to have a clever slogan for an elevator pitch. We did it because we saw a lot of online marketing agencies use black boxes to perform services like White Hat SEO, …
Happy New Year’s Wishes
As the year comes to a close, we want to say thank you. Thank you to all who contributed to our online presence by reading our blog and contributing to our online marketing discussions. We have much to be thankful for in 2013, and here are just a few of this year’s highlights. 300+: represents …
No Holiday For Indexing Bots
If you’re a human reading this post, you’re probably wondering why we published a new blog article on one of the biggest national holidays of the year. Well, it’s because search engine bots don’t take holidays or vacations. Google, Bing, and Yahoo crawlers troll the Internet for new content to index. Here are 3 reasons …