We’re finishing up our discussion on keyword research and creating a plan that’s the foundation of website development. Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending …
Sales
Marketing to Youth: 3 Things Businesses Need to Know (Part 2)
The second of a two-part post about marketing to youth and what businesses need to know. Let’s get to it… 2. Target Social Media To successfully market to youth, it is essential to stay up-to-date on the latest trends. Facebook was the second most visited site in the US in 2011. Also in the top …
Marketing to Youth: 3 Things Businesses Need to Know (Part 2)Read More
Marketing to Youth: 3 Things Businesses Need to Know (Part 1)
Marketing to youth is a lucrative business move as there are approximately 22 million teens in America. These teens carry the money to pay for your products generally do not consider their finances as intensely as their working parents. Over 95% of teens have access to a computer and last year young shoppers spent nearly $200 billion. …
Marketing to Youth: 3 Things Businesses Need to Know (Part 1)Read More
Top Social Media Tools for Curating – Part 2
Part 2 of our favorite social media curation tools for business to measure SoMe efforts. 2. Curating Followers As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social …
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Online Management Tools: CEO Guide To Managing Business
You’re busy running your company, juggling several strategic hats to manage the business—offline and online—to compete in the this fickle and ever-changing world. There are several online management tools you’ll want to have handy especially if you’ve embraced technology to grow your business. Are you armed with a smart phone, laptop, and other gizmos so you can …
Online Management Tools: CEO Guide To Managing BusinessRead More