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Web Content Marketing Buzz

Updated December 8, 2021

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Plenty of buzz about web content marketing these days, but what is it? Sales-driven content. This is web content created for the sole implicit purpose of marketing a product or company, and attracting potential sales. These are articles, videos and info-graphics that appeal to a target audience as authoritative and even confidence-building. Think the opposite …

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Building Online Engagement: Hope or Hype?

Updated December 8, 2021

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When asked about building a robust Web presence, inevitably the notion of online engagement enters the conversation. One client recently mused that the marketing department’s primary role is to create content that inspires visitors to care. I shared a contrary viewpoint. I suggested that it was more about attracting visitors who already care. So, is achieving some …

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