Link building was altered forever when the Penguin changes to Google Search were implemented. If you’re new to SEO, a back link is a reference to your website by another company. These links show up in blog posts or webpage content. If the linking site is related to your business — complementary services or in …
marketing
Web Content Marketing Buzz
Plenty of buzz about web content marketing these days, but what is it? Sales-driven content. This is web content created for the sole implicit purpose of marketing a product or company, and attracting potential sales. These are articles, videos and info-graphics that appeal to a target audience as authoritative and even confidence-building. Think the opposite …