The Non-Meat Kind With Google handing out around thousands of manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Email Spam Many of us first …
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Company Style Guide Tips
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Why do you need a …
Apple Changing How AdWords Does Conversion Tracking
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure …
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Why You Should Use Child Themes on Genesis
When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.
Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.
What Is White Hat SEO?
Are You Following the Rules? When I explain White Hat SEO in a UC Berkeley Extension course or sales discussion, most people nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward timing and results. Can you guarantee that I’ll be on page one for most …
Our WordPress Plugins Top Picks
One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.
WordPress Security Best Practices
Hardening Your WP Installation WordPress security has come a long way since its inception back in 2003. Built on a foundation that’s free and open source, it’s content management system structure can make it a target for nefarious hackers especially if you don’t know what you’re doing. As part of every new website project, I make …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
Black Hat Link Building Defense
There’s a growing SEO trend that few online marketers are talking about. We’ve experienced it first hand and think it’s critical that Webmasters become aware of black hat link building and how to defend against it.
Link Building
Link Building Shape a robust link profile to build authority and credibility to search engines Link Building Drive web traffic by earning relevant links, building your site’s authority, credibility & online visibility Unlock the Power of Connections Link building is more than just connections—it’s about earning links from other relevant and reputable websites. Each link …