Protecting WordPress against the recent (and massive) brute force attack has been a popular subject on online newswires lately. While security attacks on open source platforms (like WordPress) are nothing new, this latest barrage has become truly sensational. Let me clear up what’s really happening and, more importantly, what you can do to protect your WordPress website. …
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Which 2019 SEO Trends Do You Need To Care About?
January has always been a tough month. Recovering from the excesses of the festive holidays. Getting back into a groove at work. All those new year’s resolutions to break. Well, there’s another January tradition — in the content marketing world, at least — that involves predictions. What are the 2019 SEO trends? What’s this year’s next big digital marketing “thing?” What’s on its way up? What’s on its way out?
What is Negative SEO?
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Why Negative SEO is so Evil Negative SEO is …
WordPress Security Plugin: IP Blocker
A WordPress Security Plugin Review WordPress security is under attack. Literally. Back in April the number of brute force attacks on WordPress websites hit record highs. Although the major wave has subsided, we still see some websites where unauthorized login attempts total 10,000+ in a weekend. As my clients know (and appreciate), I am hyper-vigilant when it comes …
Analytics Setup
Analytics Setup Rely on accurate data that measures your marketing performance. Foundation for Data-Based Decisions First, you must trust your data. Then, you can use your data for better decision-making. Once we have a Google Analytics roadmap from your audit, the next step is to make sure your marketing performance is accurately tracked, focusing on …
A Guide To AI Content Marketing
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
WordPress Maintenance
WordPress Maintenance Keeping Your Site Updated and Secure. Keeping Pace with Code Updates WordPress is the world’s most used content management system (CMS) because it keeps pace the ever-changing needs of its users. WordPress has a whole community behind its code, adding and updating new features as well as implementing protocols to foil hackers. With …
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
How First-Party Data Will Affect Online Marketing
A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.
Privacy Policy Full
We at The Spectrum Group Online are committed to protecting your privacy. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have requests concerning your personal information or any questions, please contact us at [email protected]. If you have objections to the Privacy …