Big Business on the Black Market The Russian password hack has made big headlines of late. In this post I’ll share some of the statistics… but more importantly what you can do to protect yourself and your business’ WordPress website from joining the very long list of victims. Russian Password Hack Stats According to Hold Security …
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HTTPs for SEO Ranking Boost
Increased Privacy Protocols Google recently announced that they have added HTTPS for SEO relevancy to their algorithm. This is creating a big buzz in the SEO community. In this post I’ll share a bit of history and what it may mean for websites. Short History Lesson Five short months ago at SMX West Matt Cutts …
Manual Penalties from Google: Part 2
Surviving a Website Penalty In Part 1 I explained why manual penalties from Google can be so catastrophic to a business’ White Hat SEO, where to look for the official notification, and the difference between a partial and site-wide manual penalty. Now you’re ready to learn about the different types of penalties issued. Different Types of Manual …
Net Neutrality Implication to Business
Update: The FCC is considering deregulation of ISPs, putting Net Neutrality into question. You can read more about the developments and how to get involved in this post here. Preserving Freedoms on the Web Conspiracy theories aside, the issue of Net Neutrality has sparked a loud debate. What is Net Neutrality and what are its …
Negative Online Review Tips
For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …
Yahoo Secure Search Explained
More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. What is Yahoo Secure Search? Yahoo Secure Search refers to the data …
Manual Penalty Fairness Issue
Who Should Pay the Price? A business’ worst SEO nightmare is getting slapped by a manual penalty. Several months ago we landed a new client because their old agency used Grey Hat techniques. The client didn’t understand that their agency was cheating (going against Google’s quality guidelines). It begs the question about fairness. What Is …
SEO Changes in 2013
Predictions For The New Year SEO changes in 2013 were rapid and plentiful. We had several monumental shifts in online optimization, many of which foiled Grey Hatters. In our book, that was definitely something to celebrate. In the post we’ll give you the Reader’s Digest version of 5 SEO changes in 2013 and a few …
SEO Guarantee: An Unethical Claim
Reasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search …
Online Marketing Automation
Tools When You’re Out of the Office Online marketing automation can really help in managing repetitive tasks. Most likely you’ve just returned from a long Labor Day weekend. Did your online marketing labor while you were out of the office? Here are a few tricks to automate your online marketing so you can take the …