Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
SEO
Keyword Ranking Report Alternative
SEO Reports Can Be Misleading The SEO industry has missed the mark. We’ve been hyper-focused on keyword ranking — measuring where a client shows up on a Search Engine Result Page. While this can be interesting data, there are other more important areas to measure, in my opinion. I’ll explain what keyword ranking (in it’s …
Manual Penalty Fairness Issue
Who Should Pay the Price? A business’ worst SEO nightmare is getting slapped by a manual penalty. Several months ago we landed a new client because their old agency used Grey Hat techniques. The client didn’t understand that their agency was cheating (going against Google’s quality guidelines). It begs the question about fairness. What Is …
Guest Blogging for SEO
Now a Dead SEO Tactic Back in August we cautioned you that Guest Blogging for SEO was on its way out. It was confirmed yesterday on Matt Cutts’ personal blog. Previously he insinuated that this link-building tactic was under scrutiny. Now the head of Google’s webspam team was very definitive. It’s now a no-no SEO …
3 Blog Writing Tips
That Connect You With the Reader Your content marketing may be brilliant. Your website design may be flawless. If you aren’t connecting with readers, though, every effort is wasted. From product marketing to personal online journals, the best marketing blogs engage the reader with storytelling, creative structure, and the option for communication. Here are three …
Tips to Using Blog Writing Services
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
How to Write Marketing Personas
For Engaging Content That Converts We’ve found that using content marketing personas — fictional characters that represent your idea client with regard to demographics, attitudes and behavior — help create content that resonates and converts. According to a HubSpot study, using marketing personas in email campaigns improved click-through rates by 16 percent. Coming up with specific …
Content Template Tips
Efficiency Without Duplication According to Social Media B2B, companies in a business-to-business framework are generating 67 percent more leads when they blog. In the business-to-customer realm, custom content creates trust. The Custom Content Council found that 61 percent of consumers are more likely to buy if they see unique content on your pages. All that …
SEO Changes in 2013
Predictions For The New Year SEO changes in 2013 were rapid and plentiful. We had several monumental shifts in online optimization, many of which foiled Grey Hatters. In our book, that was definitely something to celebrate. In the post we’ll give you the Reader’s Digest version of 5 SEO changes in 2013 and a few …
Schema for SEO
Schema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project …