SEOs are scratching their heads. Web forums are reporting higher levels of chatter about a potential Google algorithm change, affectionately referred to as a softer Panda update. I’ll recap what other’s have seen and offer my opinion as to what it means. Softer Panda Update Chatter If you’re not familiar with Google Panda, let me …
SEO
Hummingbird SEO Fundamentals
Tiny Bird Signals A Big Shift Last year there were many changes to Google’s Algorithm, with the most notable overhaul called Hummingbird.White Hat SEO tactics, as a result, have morphed. For us White Hatters, we celebrate how this itty-bitty bird rewards websites with relevant and quality content. Hummingbird SEO Lessons So, what are the Hummingbird SEO …
Hummingbird Content Tips
Writing for Search Intent Artificial intelligence is creeping into search. The SEO world changed last September with Google’s Hummingbird algorithm release. Gone are the days of keyword stuffing. Say hello to search intent. Hummingbird content now incorporates intent rather than simple keyword matches. In the post I’ll explain how a non-bear and tiny bird changed …
Local SEO Tips
Reaching Out to Nearby Customers Local SEO is becoming more important to business success. There are 5.9 billion searches a day using Google. Some — if not many — of those searches are being conducted by users in your local market who are looking for information about products and services. The best way to ensure …
Google SERP Redesign
Display Tweaks & Tests Google has been recently testing several SERP redesigns. Have you noticed? While the Search Engine Results Page has morphed over the years, this redesign could have a major impact on what shows up in an organic search how AdWords. In this post I’ll explain what the changes are and why it’s …
Gentler Panda Algorithm
Evolving to Help Small Biz We routinely tell our clients that SEO is a journey not a destination, mainly due to the numerous changes made to search engine algorithms. Webspam Googler, Matt Cutts, announced at Search Marketing Expo that a “gentler Panda algorithm” is in the works. In the post I’ll recap what Panda refers …
Negative Online Review Tips
For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …
Content Optimization Best Practices
3 Things For Your Checklist As more businesses join the online marketing fray, competition for audience’s attention and time gets more difficult, making content optimization strategies increasingly important. Though some of your content marketing strategy needs to be a unique combination of your voice, marketing research, and brand, there are some White Hat SEO best …
Blog Style Guide Tips
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create …
Branded Content Tips
3 Trends for 2014
According to eMarketer, around $118 billion was scheduled for use in content marketing during 2013. Online visibility requires quality (and quantity) of branded content. In this post we’ll share tips to make the most of your original blog posts, white papers, social media posts to get attention.