Schema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project …
SEO
Outbound Links: Is There A Limit?
Guide to Spreading Link Love Outbound links, especially quality ones, can share your website’s “Google Juice.” In this post we’ll explain if there’s an optimal number of outbound links that should be on a web page or blog post. And since we’re in the holiday spirit, we’ll also explain why links to your website can …
Website Survey Tips
All About Asking The Right Questions While we’re huge fans of digging into Google Analytics and Webmaster Tools for visitor behavior, sometimes the best way to get answers about your website is through a survey. A website survey can provide insight on content that visitors read and value. In this post I’ll share our best …
Google Algorithm Change November 2013
Spikes to SERPs & DNS Bugs Whoa… it looks like there was a Google Algorithm Change in November. We monitor MozCast for any fluctuations in the Big G’s search program. I’ll explain the metrics behind the blip and share related SEO insights. Details of the Google Algorithm Change November 2013 If you’re reading this on …
Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …
Semantic SEO & A Hummingbird
All About Artificial Intelligence Indexing Google’s Hummingbird is all about Semantic SEO. So what does this mean when working on content marketing? I’ll explain what Semantic SEO is and why the Hummingbird algorithm change rewards businesses that dedicate resources to answering customer-centric questions. Semantic SEO is Fancy Term for Synonym Match Semantic SEO (aka Latent …
Comment Link Spam: Bad SEO
If you’ve got a blog, then you’re probably getting comment link spam. Matt Cutts released a video this week talking about this very issue. I’ll explain what it is and how to make sure you’re not using this bad SEO strategy. Lastly, and for a few laughs, I’ll share a few of our favorite spammiest …
Creating a Successful Blog: 5 Tips
One Marketer’s Musings What are the secrets of creating a successful blog? This is a question I pondered earlier this week as our website achieved a major content marketing milestone: 300 published blog posts. As an online marketing agency, we need to walk our talk. And I think our blog does just that. Here are …
Do More Indexed Pages Affect Ranking?
When Bigger Doesn’t Mean Better Rankings When does having more indexed pages translate into better SEO rankings? The answer to this question isn’t a simple Yes or No. Sorry to say the answer is… it depends on keyword cannibalization and your optimization strategy based upon keyword research. I’ll explain how this relates to Google indexing …
SERP Results in Post-Authorship World
The Affects of Google Authorship & Hummingbird If Search Engine Results Page (SERP) results are on your SEO radar, you’ve probably noticed some changes. If not, we’ll explain how Google Authorship and algorithmic updates like Hummingbird are affecting the SERP page layout. If this sounds like geekery to you, it actually isn’t. If your business …