Yet Another Google Change Panda, Penguin, Hummingbird… now we have another critter to add to Google’s list: the Pigeon Algorithm. Launched in late July this algo update is directed to affect local search results. In this post I’ll provide a recap on this big SEO news. Pigeon Algorithm Droppings In some cultures having a bird …
SEO
Writing Web Content
Creativity on Demand If you’re responsible for writing web content, you’ve no doubt stared at a blank page… stuck with writer’s block. In this post I’ll share a few words of wisdom that I’ve learned over the years. These tips were shaped by consistently writing for a thrice-weekly blog as well as for on-demand client content. Advice for Writing Web …
Free Keyword Tools & Advice
Seeking SEO Stats Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources. Keyword Tools Provide An Approximation One …
New Anti Spam Legislation
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti …
Google My Business Replaces Places
New Product Unveiled Google My Business is a recent unveiling that will impact the online marketing world. This platform has replaced Google Places and is still completely free to use. If your business previously used Google Places, then your account has automatically been upgraded to Google My Business. If not, you can sign up and be …
Google Algorithm Updates vs Manual Penalties
Key Differences that Impact Performance Contrary to popular belief, Panda and Penguin are not considered penalties. While these Google algorithm updates can have a dramatic impact on a website’s SEO performance, it’s a far cry from an actual manual penalty. In this post I’ll explain the difference between algorithm updates compared to the manual penalties …
What is Cloaking?
Stealth Wrapped URLs I often tell my clients that SEO is a matter of opinion. Deciding what kind of optimization techniques — like cloaking — you want to use on your website is a business decision. In this post I’ll explain what cloaking is and its ramifications. Cloaking Defined Cloaking is an SEO tactic that’s a little …
Reasons to be Penalized by Google
Grounded by Google Getting penalized by Google can make you feel like a kid on restriction. If you’ve ever gone through the process of a reconsideration request, I’m sure you can relate to the pain of being grounded. First they restrict your privileges (limit your organic search visibility). Then they put you to work to …
Manual Penalties from Google: Part 2
Surviving a Website Penalty In Part 1 I explained why manual penalties from Google can be so catastrophic to a business’ White Hat SEO, where to look for the official notification, and the difference between a partial and site-wide manual penalty. Now you’re ready to learn about the different types of penalties issued. Different Types of Manual …
Panda 4.0 Impact Poll
Recent Release Recap We’re wondering about the Panda 4.0 impact on small- and medium-sized business. To refresh your memory, Google released another algorithm change on May 20th (or so). It specifically targeted websites with thin and duplicate content — an SEO practice that annoys human searchers. Why Negative SEO is so Evil Did You Feel Panda’s Wrath? …