Google’s Trick or Treat? Last week at PubCon Matt Cutts announced a 15% reduction in rich snippets. For SEOs this was big (and for some disappointing) news. In this post I’ll explain (in as geek-free language as possible) what this means to businesses who are vying for higher visibility on a Search Engine Results Page …
SEO
Boring Website Blog: The Telltale Signs
Is Your Audience Engaging or Exiting? So how do you know if your website blog is getting stale? The answer to that question lies in Analytics and in your blogging motivation. In this post we’ll explore the statistics and softer-side of a website blog to determine if your content marketing strategy is a trick or …
How Do You Increase Web Traffic?
One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and …
Guest Blogging Caution
Guest blogging has been a tactic used by both Grey Hat and White Hat SEOs. Last week a WebmasterHelp video further clarified where the line is between where quality meets Web spam. Now that Panda is integrated into the search algorithm, there’s little wiggle room for poor quality content. In this post I’ll briefly explain …
Worried about SEO Rankings?
Recent Algo Changes Affect SEO Rankings Google Webmaster Help just released a video yesterday. It was filmed early in the summer and Matt Cutts alluded to the waves of the algorithm changes (Hummingbird) that were headed to SEO ranking shores in September. If you’re familiar with these videos, Matt takes a question from Webmasters from …
Mobile Search News & Updated Stats
Mobile to Eclipse PCs in Q4 2013 Mobile Search and device usage has been a hot topic lately. Mainly it’s for two reasons: the spike in mobile device sales and changes to consumer search behavior. In this post I’ll put mobile search into perspective for businesses and the impact to SEO. Mobile Device Sales According to …
Does Hummingbird Affect Links?
Some Say Yes, Some Say Dunno The dust is still settling on the major algorithm change called Hummingbird. In our business circles, everyone is talking about it. The SEO world is sifting through the data and rubble of dropped rankings. In this post we’ll share some wisdom that’s been shared within the SEO community. More …
Google Authorship: Your Impressions
Social Search Statistics Synopsis Search is now very social. We’re seeing an uptick in Google authorship stats in Webmaster Tools. While Google+ adoption is relatively slow compared to other social media channels, the impact of an authorship profile to Google’s search algorithm is enormous. In the post I’ll explain where to find your Google Authorship …
March of Penguin 2.1
Back-To-Back Changes to Google’s Algorithm The SEO World has been rocked quite a bit these last few days. Two major changes occurred in a very short period of time. Hummingbird was released about 30 days ago; it’s a major change to the Google algorithm that affects 90% of organic searches. The second of the one-two …
Google Algorithm Change: Hummingbird
Brace yourself. There’s a new Google algorithm change. It’s the first major overhaul in 3 years. Just when you thought you knew all about Panda (targets spammy content) and Penguin (targets spammy links) … now we have a new animal in the mix. Google rolled out “Hummingbird” about a month ago. In this post I’ll …