Killing Sales Thru Choice Paralysis We’ve all been tempted by wanting to show a new prospect everything about our business in order to woo them. We want to show them our value propositions, experience, breadth of knowledge, all the cool stuff we do, and the problems we solve. But the problem is… it’s too much …
Sales
Content Marketing Audit
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
How To Build a Good SEO Agency Client Relationship
Running an online marketing agency is great, but it does have its complexities. As with any business based on a client/ agency relationship there can always be communication issues. With many businesses not understanding how SEO, PPC and other aspects of digital marketing work, there can be an added level of difficulty.
The Customer Journey in Google Analytics
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect …
Measure Marketing with Call Tracking
Attribution, Clicks & Contacts It’s not always clear where a lead comes from. Setting up some kind of lead attribution, especially for digital marketing efforts, is needed to determine what’s working and what’s not. Do you know what caused a lead to fill out a form on your website or call you from their mobile …
Panda Algorithm Refreshed
Unlike the elusive Chinese bear, Google’s Panda refresh news is not necessarily black and white. While some see the announcement as a long overdue update, many in the web development world aren’t holding their breath. Google announces Panda Algorithm refresh It all started at SMX Advanced when Google’s Webmaster Trends Analyst Gary Illyes announced its …
Google Rooting for Small Business
Wednesday’s post on Google’ official blog was all about putting small businesses on the map. I’m sure there are many solopreneurs and SMBs grousing how Google rewards enterprise, especially those with deep pockets. So what’s a small business to do manage their online presence?
Amazon Webstore Alternatives on WordPress
The Amazon Webstore, a product that enables small to mid-sized e-tailers to build and operate their own eCommerce standalone website, will officially shut down July of next year. For those businesses who use this ecosystem for inventory and order management, their Amazon days are numbered. We’ll share our thoughts on the Amazon Webstore alternatives on WordPress.
Business Advice that’s Honest & Real
Today’s post is a little different from the kind of information we usually share about online marketing. Recently Massimo and I have been teaching a lot. Some of our students have been new entrepreneurs or professionals contemplating leaving corporate jobs to start their own consultancies. The following are pieces of advice and related resources. 1. …