Are You Following the Rules? When I explain White Hat SEO in a UC Berkeley Extension course or sales discussion, most people nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward timing and results. Can you guarantee that I’ll be on page one for most …
internet marketing
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
SEO Link Love or Landmine?
There are some interesting developments about SEO links also known as inbound links. In Google’s official blog on Friday, Matt Cutts talked about notifications that have been sent via Webmaster Tools. Basically his cautionary message stays true to the theme we continue to share on this blog. If you’re using Grey Hat techniques, it’s time …
Breaking into SEO Research
SEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the …
Building Online Engagement: Hope or Hype?
When asked about building a robust Web presence, inevitably the notion of online engagement enters the conversation. One client recently mused that the marketing department’s primary role is to create content that inspires visitors to care. I shared a contrary viewpoint. I suggested that it was more about attracting visitors who already care. So, is achieving some …
12 Best Practices for Email Marketing (Part 3)
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …