Search visibility is harder to win and easier to lose than ever. AI Overviews answer many queries, which has eroded the number of clicks through to websites. Search engines’ trust and expertise signals reward companies with real authority and quietly punish those leaning on AI-generated filler. Mid-market B2B companies often pay twice: in budget spent on tactics that no longer work, and in visibility lost to smaller, more agile competitors.
Our SEO articles help B2B leaders and marketers make smarter decisions about where to invest time and budget. We cover what search engines actually reward, where most companies fall behind, and how to prioritize as the search landscape keeps shifting. Each post breaks down what’s changing in plain terms — the strategic context leaders need and the practical detail marketers can use.
If your organic visibility is slipping or stalled, we offer several easy-entry audits to identify where the breakdown is and what to fix first.
Written byAlyson HarroldWith more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
Written byAlyson HarroldYouTube is incredibly popular. You probably use it to look at movie trailers or to check out that new Justin Beiber video. But did you know that YouTube is the world’s second biggest search engine behind Google? In fact, Google has over a billion users and provides all sorts of information on almost every topic you can think of. So, are you creating video content that YouTube will rank?
Written byMassimo PaoliniSchema is no longer experimental; it’s now mainstream. Learn how to add schema for products to gain more organic visibility and detailed information on a Search Engine Results Page. We’ll cover both WordPress plugins and a Google tool to add html code.
Written byAlyson HarroldKeeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content…
Written byMassimo PaoliniBeware of Advanced Technique Link sculpting officially died in 2009 (according to Search Engine Land). Yet it’s an advanced White Hat SEO technique that some less-than-White-Hatters still use today. In this post I’ll explain what link sculpting is, why you should avoid it, and tips for building a better long-term strategy. What Exactly is Link Sculpting? Link Sculpting…
Written byMassimo PaoliniCreating a Trail for Visitors While Google has done some things that certainly make it a challenge to achieve visibility on the search engine, it has also introduced features that attract searchers to your results — if you take advantage of them. One of those things are rich snippets, which provide additional information about your…
Written byAlyson HarroldWays to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about…
Written byMassimo PaoliniSchema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project…
Written byAlyson HarroldCharged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular…
Written byAlyson HarroldIf you’ve got a blog, then you’re probably getting comment link spam. Matt Cutts released a video this week talking about this very issue. I’ll explain what it is and how to make sure you’re not using this bad SEO strategy. Lastly, and for a few laughs, I’ll share a few of our favorite spammiest…