The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresher on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …
SEO
Facebook Fighting Fake News
A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? …
Is Link Building Over?
The Missing Link Link building has long been a contentious aspect of SEO. Black hat, white hat and grey hat SEO practitioners all have their own ways of cultivating links for their websites, and, because of this Google have always been cautious when discussing links and their importance in ranking a website. So, when John …
A URL Deconstructed
Location, Location, Location You probably type them multiple times per day but have you ever really looked at a URL. Sure the bit after a period at the end can tell you what country the website is from, but what does the bit at the beginning mean? What about all the rest of it. Today …
The Changing Face of Online Video
Lights, Camera, Action! As consumers are becoming lazier video is becoming more popular as a quick content method. With attention spans on a downward spiral, the need to grab someone’s attention is becoming more and more urgent. Because of this many companies are turning towards video. A well placed auto-playing video can pull a user …
SEO Ranking In Multiple Languages
Esperanto SEO The more people understand SEO, the more difficult competition there is. While 10 years ago having some focused keywords might have been enough to drag your page to the top of Google’s first page, now you need optimized pages, a good mobile site, quick page loading times and much more. So, you should …
Multi-Language Sites and SEO
Rosetta Stone America has always been a melting pot of cultures and different nationalities and with the internet and reduced transportation costs, the world has become smaller. Because of this, you might be considering offering your website in multiple different languages. So, if you’re thinking of adding a Spanish, or Chinese, version of your site, …
Why is Google Chrome Hiding WWW?
I’m Just Browsing If you’re part of the 45% of people browsing the web using Google Chrome, then you might be interested to know that Google will soon start displaying the www. at the start of web addresses again. Temporarily at least. But why was it hidden in the first place? World Wide Web If …
Customer Reviews For B2B
Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been …
Google Not Crawling Hidden Content?
Hidden Content Until recently the SEO community had thought that Google was crawling all parts of your website. But, it seems that might not be the case. The general assumption was that Google would read all text on a page, even if it was hidden by an aspect of the page’s design. So, if you …