Making the Most of Your Videos & Images Engaging content is more than just words on a screen. Images and video play an important role in keeping a reader entertained as well as add to your message. But you can’t just upload any old picture, or video, and hope it keeps someone on your page …
SEO
When It’s Time to Hire a Digital Marketing Manager
For some site owners, managing their business relies solely on managing their website (e.g., tending their eCommerce product line). While others, their website is just one aspect. Regardless of the camp you’re in, hiring a digital marketing manager hinges on time and effort. If you’re spending too much time “in” the business rather than growing it, it’s probably past time to hire a dedicated web manager.
Signs of a Grey Hat SEO Agency
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics
Link Analysis Best Practices
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
More Than Meets the Eye: Create An Infographic
We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.
Software-Generated Content
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
A Guide to Mobile User Experience
Having valuable content and a good page design is great, but if your forms aren’t easy to fill in on mobile, you’re wasting your time. The same goes for your calls to action (CTAs). They need to be easy to see and click.
Building Cornerstone Content
Cornerstone content is core information your prospects need in order to buy from you. It’s often described as in-depth content, and it supports the main areas of your business’ services or products. Using ourselves as an example, a piece of cornerstone content is a recent AdWords ebook we created. Fixing, creating and managing AdWords account is a service we offer. Our ebook contains advice related to running SEM as well as how to solve the many problems we solve for our clients.