The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresher on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …
SEO
Image Optimization – Get the Most From Your Pictures
More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text …
Image Optimization – Get the Most From Your PicturesRead More
What is Link Earning? And Is It Better Than Link Building
We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.
What is Link Earning? And Is It Better Than Link BuildingRead More
Company Style Guide Tips
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Why do you need a …
4 Ways to Protect Your Site from Negative SEO Attacks
Negative SEO is like negative campaigning in politics. Instead of focusing on your site and trying to improve your own SEO, you devote your efforts to damaging the ranking of another site. Just like attack ads, a negative SEO attack is a frowned upon practice and as clear an example of Black Hat SEO as you can find.
4 Ways to Protect Your Site from Negative SEO AttacksRead More
What Are Paid Links?
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
Google Rewriting Page Titles
Robots Taking Over Earlier in the year we wrote about how Google has started to change and switch out meta descriptions for text at the top of the page if their bots think that it will perform better in the search engine results page. So why are Google rewriting page titles? Artificial Intelligence Over the last …
Google Not Crawling Hidden Content?
Hidden Content Until recently the SEO community had thought that Google was crawling all parts of your website. But, it seems that might not be the case. The general assumption was that Google would read all text on a page, even if it was hidden by an aspect of the page’s design. So, if you …
Customer Reviews For B2B
Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been …
Why is Google Chrome Hiding WWW?
I’m Just Browsing If you’re part of the 45% of people browsing the web using Google Chrome, then you might be interested to know that Google will soon start displaying the www. at the start of web addresses again. Temporarily at least. But why was it hidden in the first place? World Wide Web If …