Top of the Pops One of the few search engine ranking factors we can be sure of is page speed. The faster your page can load on desktop and mobile devices, the more likely it is that Google will rank the page well. But as websites are becoming more and more interactive, loaded with different …
SEO
Remove or Improve – What to Do With Low-Quality Content?
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …
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Image Optimization – Ranking on Google Images
A Picture Says a Thousand Words Adding images to your website is important. It helps break up text, attracts a users attention, and can demonstrate something that words might not be able to do. But, when you’re putting images on your website, as with written content, you can’t just drop them in and forget about …
Image Optimization – Get the Most From Your Pictures
More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text …
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Google’s 5 Pillars of Success
The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresher on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …
Facebook Fighting Fake News
A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? …
Meta Description Changes and Tests
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then …
Is Link Building Over?
The Missing Link Link building has long been a contentious aspect of SEO. Black hat, white hat and grey hat SEO practitioners all have their own ways of cultivating links for their websites, and, because of this Google have always been cautious when discussing links and their importance in ranking a website. So, when John …
A URL Deconstructed
Location, Location, Location You probably type them multiple times per day but have you ever really looked at a URL. Sure the bit after a period at the end can tell you what country the website is from, but what does the bit at the beginning mean? What about all the rest of it. Today …
When To Use Nofollow Tags
Follow the Leader If you’ve ever looked into SEO or, more specifically, links and link building, you might have heard of nofollow links. But do you really know what they are, or when to use them? Take a look at this post where we explain what a no follow link is and exactly when they …