Mobile to Eclipse PCs in Q4 2013 Mobile Search and device usage has been a hot topic lately. Mainly it’s for two reasons: the spike in mobile device sales and changes to consumer search behavior. In this post I’ll put mobile search into perspective for businesses and the impact to SEO. Mobile Device Sales According to …
SEO
Manual Penalties from Google: Part 2
Surviving a Website Penalty Different Types of Manual Penalties from Google Most business owners/Webmasters are familiar with websites receiving manual penalties from Google for unnatural links or spam. However, there are many different types of penalties that can be applied to a website. Knowing the circumstances and patterns Google is looking for — the signals for a …
Unnatural Links Impact to Rankings
Unnatural links get your website into SEO trouble. Google has really cracked down on this form of Webspam. In this post I’ll explain Google’s definition and the difference between a manual versus target action and what it means for your website’s SEO rankings. What Are Unnatural Links? In Webmaster Tools, unnatural links are described as …
SEO Link Love or Landmine?
There are some interesting developments about SEO links also known as inbound links. In Google’s official blog on Friday, Matt Cutts talked about notifications that have been sent via Webmaster Tools. Basically his cautionary message stays true to the theme we continue to share on this blog. If you’re using Grey Hat techniques, it’s time …
Outbound Links: Is There A Limit?
Guide to Spreading Link Love Outbound links, especially quality ones, can share your website’s “Google Juice.” In this post we’ll explain if there’s an optimal number of outbound links that should be on a web page or blog post. And since we’re in the holiday spirit, we’ll also explain why links to your website can …
Link Building: An SEO Power Tool Part 3
Buying & Exchanging Links Are a No-No It may be tempting to go out and buy a link. Beware of sites where links are “buyable” as they will most likely provide low-quality traffic, if any at all. What you want are links from sites that are related to your industry and can actually send prospects …
Link Building: An SEO Power Tool Part 2
Managing Your Link Building Efforts A backlink is another term for an incoming or inbound link. You — or your webmaster — will want to measure and manage your inbound links. One low tech way is to use a simple spreadsheet. However, as the popularity of your website increases, a spreadsheet will get cumbersome and …
Comment Link Spam: Bad SEO
If you’ve got a blog, then you’re probably getting comment link spam. Matt Cutts released a video this week talking about this very issue. I’ll explain what it is and how to make sure you’re not using this bad SEO strategy. Lastly, and for a few laughs, I’ll share a few of our favorite spammiest …
Disavow Links Tool Now Available
As many of you know, I’m a staunch White Hat SEO practitioner. Anything else in my mind is cheating. So imagine my excitement when Google announced this week they launched a Disavow Links Tool. Let me explain. Some Black Hatters try to sabotage their competition, pushing down their SEO rankings by some pretty sneaky… and in …
Hummingbird SEO Fundamentals
Tiny Bird Signals A Big Shift Last year there were many changes to Google’s Algorithm, with the most notable overhaul called Hummingbird.White Hat SEO tactics, as a result, have morphed. For us White Hatters, we celebrate how this itty-bitty bird rewards websites with relevant and quality content. Hummingbird SEO Lessons So, what are the Hummingbird SEO …