Making the Most of Your Videos & Images Engaging content is more than just words on a screen. Images and video play an important role in keeping a reader entertained as well as add to your message. But you can’t just upload any old picture, or video, and hope it keeps someone on your page …
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics
Schema wants to become the skeleton that holds up SEO. Schema is a psychological term used to describe a kind of rapid profiling that the takes place in the brain in order to understand something. For example, if you’re about to walk out of the office and some people walk in with wet coats and umbrellas, your brain immediately thinks that it’s raining. You don’t think explicitly about the rain, or run through other various scenarios, you jump straight to the most likely conclusion. Your brain fills gaps with what it expects to see. Similarly, schema on websites provides context and an easy way for search engines to better understand and index the Web’s content.
If you’ve followed our blog for a while you’ll already know that Yoast is one of our favorite Wordpress plugins. So, we’re happy to talk about the newest SEO offering from the Dutch company. Yoast 7.8 is now here and ready to plug into your website.
At an event a few years back, Gary Illyes of Google talked about optimizing for RankBrain, the biggest modification to the search algorithm since it’s inception. We think there are three things Google takes into account when delivering organic search (SEO) results. Is is impossible to outsmart one of the world’s smartest software programs?
As Google continues to improve the information that is available on the search engine results page you will notice more and more integrated content coming above the top results on the SERP. One example is the “People Also Ask” section, where Google will provide selected questions and answers that the user can read without needing to leave Google. One part of this is Google’s “How-to” section. Find out how to make it more likely your content shows up in the How-to section.
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
There are multiple ways to approach White Hat SEO for a website. Keyword mapping is a powerful way to identify and leverage search terms that are getting your site organically visible. In this post, I’ll explain what it is, who needs it and where to mine for this powerful SEO data.
How to Entice a Click Title tags and meta descriptions are the mini organic “ads” that show up on a Search Engine Results Page. If your website has SEO authority and credibility for that keyword, you may appear on page one. There are only ten slots available; the top three get the lion’s share of …
Does A Facebook Profile Boost Visibility Which of the above images would you pick if you had to choose the effect Facebook has on your SEO? Social media popularity and SEO are very different things. Typically SEO is seen as something that every company has to do. Social media is still trying to justify itself, showing …