Do you need a content calendar? In short, yes. We think so. If you want to blog, even semi-regularly, you should have some sort of plan to ensure that your content keeps on track, you keep your sanity and that your writing fits with what the rest of the business is doing. So how do you build a content calendar?
SEO
How To Improve Your Blog (Without Better Writing)
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.
Google Doesn’t Index Redirects
Sometimes you know something and it just slips out of your mind. You know you know it, you just lost it somewhere in the back of your memory. Well, this is the feeling we had this week when Google’s John Mueller reminded us about redirects and not-index pages.
Screaming Frog & API – It Just Got Better
Screaming Frog is one of our favorite tools when it comes to carrying out an SEO audit on a website, or if we’re looking to check on how a site’s content is performing. So, when we saw that it’s just got better, we were very excited.
Homepage Not Ranking – Could it be Over-Optimizied?
As if you needed another thing to worry about when it came to SEO… But, in a recent Google Webmaster’s Hangout, Google’s John Mueller mentioned an aspect of search engine optimization that can often be forgotten, over-optimization.
Homepage Not Ranking – Could it be Over-Optimizied?Read More
Comments on the SERP
Google’s Tweaks The search engine results page is constantly evolving and improving, with Google often AB testing new features and tools. For example, recently we’ve seen changes to meta descriptions and title tags stretch and then shrink back to normal size. The latest addition to Google’s SERP seem to be reviews for listings. The Naughty …
Google’s Slow Page Guide – Avoid Lazy Loading
Top of the Pops One of the few search engine ranking factors we can be sure of is page speed. The faster your page can load on desktop and mobile devices, the more likely it is that Google will rank the page well. But as websites are becoming more and more interactive, loaded with different …
Remove or Improve – What to Do With Low-Quality Content?
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …
Remove or Improve – What to Do With Low-Quality Content?Read More
Image Optimization – Ranking on Google Images
A Picture Says a Thousand Words Adding images to your website is important. It helps break up text, attracts a users attention, and can demonstrate something that words might not be able to do. But, when you’re putting images on your website, as with written content, you can’t just drop them in and forget about …
Image Optimization – Get the Most From Your Pictures
More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text …
Image Optimization – Get the Most From Your PicturesRead More