Unnatural links get your website into SEO trouble. Google has really cracked down on this form of Webspam. In this post I’ll explain Google’s definition and the difference between a manual versus target action and what it means for your website’s SEO rankings. What Are Unnatural Links? In Webmaster Tools, unnatural links are described as …
SEO
Risky SEO Services To Avoid
All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat. …
Recent Panda Update in September
Matt Cutts released a Panda Update recently. It stirred up a lot of SEO conversation and speculation. The video responds to a user-submitted Webmaster Tools question: how do I know if my site is hit by Panda since Google integrated it into its normal indexing process? In this post I’ll explain (in easy to understand …
SEO Copywriting Outsourcing Tips
Outsourcing SEO copywriting is a big decision. You’re delegating an integral piece of your online marketing. It reflects your business brand and messaging. You know that content is SEO fuel. Therefore, to build rankings you need to publish fresh webpages or blog posts. If you’re finding that internal resources can’t keep up a regular SEO copywriting schedule, …
SEO Guarantee: An Unethical Claim
Reasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search …
Unnamed Google Algorithm Update
Sightings On or Around 8/20/13 You’ll see a Google algorithm update at least 500 times a year. You probably don’t notice a dramatic rise or drop in SEO rankings with minor tweaks. However, every month or two Google makes a major algorithmic change; it can really shakes things up. Google usually makes some official statement …
Website Speed Awareness Month
Did you know that August is Website Speed Awareness Month? This post is for online marketing techies and those who just want to know a bit more about why website speed is so important to SEO. Google Measuring Website Speed Since 2010 Here’s an interesting fact: Google conducted a series of user experience experiments. They tested …
On Page SEO Strategies – Part 2
Ways to Amplify Your Reach We’re continuing our discussion about On Page SEO. In Part 1 we dug into the first two strategies: consistent publishing of quality content and what elements to optimize. Our last three strategies focus on amplifying the reach of your content. 3. Website Structure Think of your website as an antennae. The …
5 On Page SEO Strategies
That Organically Increase Web Traffic On page SEO is another term for “organic SEO,” the art and science of attracting website traffic. Some think it’s the holy grail of online marketing. It’s a simple calculation really: increase qualified visitors to a web page and then convert them into customers. Basically there are two ways to …
NoFollow Links for Widgets
Weak SEO Links for Widgets & Infographics NoFollow links can be a powerful SEO tool. When they are done right, that is. I know this sounds counter intuitive, so let me explain. An ill-positioned link can hurt SEO rankings. Hence there are specific situations when NoFollow links are most appropriate. NoFollow Links & Sage Advice …