If SEO Link Building is part of your online marketing strategy, beware of a tactic recently devalued by Google. Specifically, they are asking for no-follow links included in distributed press releases. Google has deemed that press release distribution for SEO benefit is like a paid link. Since you pay for the distribution, you’re paying for the link. …
SEO
New Manual Webspam Feature
Big news hit the Webmaster Central blog yesterday afternoon… you can now see if your website is affected by a manual webspam action. For us geeks, that’s really good news. If this doesn’t excite you, please read on. I’ll explain 1) what is manual webspam 2) who it typically affects and 3) what action to …
Stormy Google Algorithm Changes
A Simple SEO Weather Report Are you weathering the recent Google Algorithm changes? There have been some minor lightning strikes, especially for those websites not using White Hat SEO techniques. Curious as to the SEO forecast? Moz has a cool site dedicated to tracking the Google Algorithm “weather patterns.” I’ll highlight some of my favorite …
More Google Panda Confirmed
The Anecdote is Content Brace yourself, more Google Panda changes are rolling out. The waves keep coming with frequent updates to the Google algorithm. Not to sound like a broken record, but if SEO folks would focus on quality content then their ride would be much easier. So if you’re a marketing manager charged with …
New Webmaster Tools Warning
Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …
Little Known Google Tools for Business
The good news: there are so many free Google tools available for businesses. The bad news: there are so many Google tools available for businesses. We’ve created a list of must-have Google tools to help you manage your business’ online presence.
Online Client Testimonial Basics
A client testimonial is incredibly powerful, especially if it tells a compelling story. Telling that story online, however, can be problematic. Why? Because the rules of online marketing can make it cumbersome to share the same story across multiple platforms. I’ll share some client testimonial basics so you can get the most of your success …
Google SERP & New Carousel
The Google SERP (Search Engine Results Pages) has a new feature. Have you noticed the “carousel of images” located at the top of your search window? Carousel has launched for English Google SERPs and is the newest release from Mountain View, and it can be great news for restaurants, hotels and other consumer retail businesses. They …
Infographic: Content Marketing Visuals
Visual Content to Educate & Persuade Infographics and content marketing involve the use of special techniques to market an idea. These include content writing for websites and blogs, WordPress projects, and graphic design. Each is effective in its own way when used skillfully. Infographics is another way to communicate a strong idea in a visually …
Web Directory, Link Farm & SEO Ranking
With all the recent changes to the Google Search some of our clients are worried about links from a web directory negatively affecting their SEO rankings. Since it can be a confusing topic, I’ll explain the search engine ramifications of gaining links from a web directory versus link farms. What is a Web Directory? Web directories …