If you are looking to add a blog to your website, how you set it up can have SEO ramifications. In this post we’ll explain the difference between adding your blog in a subfolder versus a subdomain, what experts say about it, and my recommendation.
SEO
Firefox Default Search News
Move over Google. There’s been a coo. The Firefox default search will be powered by Yahoo! Well, not really (more on that later). The new deal ups the ante from the $300 million paid to Mozilla since Google first partnered with them in 2004. In this post I’ll explore what it all means for search visibility.
Finding Creative Commons Images
Finding quality creative commons images can be a challenge. If you’re adding new content frequently, you need a steady stream of pictures and artwork to make your words stand out on a page. In this post I’ll explain the different licensing types, a couple of free reliable sources, as well as some advice when using creative commons images for your website and/or blog.
Guest Blogging & Penguin
Guest Blogging & Penguin: Is this SEO tactic really dead? Learn why changes to Google algorithm on content published on other sites for link building is risky.
When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Mobile Experience as Ranking Factor
No SEO Surprise At the Search Marketing Expo East conference a Google engineer emphasized mobile experience (as a ranking factor). Since mobile adoption has exponentially grown in recent years, this is really not an SEO surprise. Even so, let’s examine mobile experience as it relates to managing a website. Big Push for Little Screens According to …
Server Neighbors, Be In Good Company!
Choose Wisely Clients are often surprised when we ask about their website server neighbors. Believe it or not, it can actually be an White Hat SEO factor. And it’s something in your control. In this post I’ll explain why you should know who else is sharing your server and how to ensure your website is in …
AI In Search: Fact or Fiction?
A Terminator World? For the last several days both Alyson and I have been teaching several SEO workshops and the question of artificial intelligence (AI) in search came up. One of the many fun things about online marketing is change. Search behavior has evolved since Google launched in the late nineties. In this post I’ll …
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
Making Your Blog Social
Connecting the Dots In online marketing, there’s a close relationship between blogging and social media. Your tweets and posts are hopefully driving traffic to your website. Or they are creating conversations that convert suspects into prospects. One simple strategy is to make your blog social. Here are tips to do just that. Their Preference, Not Yours …