Google recently announced they will be updating the search algorithm with a Doorway Page Penalty. If you needed further evidence to read, understand and follow quality SEO guidelines, here it is. In this post I’ll explain what a doorway page is and why it will get your website into trouble.
SEO
Upcoming Local Class to Learn SEO
We often get asked questions about how hard it is to learn SEO, especially effective keyword research and content optimization. Well, the answer is now really easy! Join our upcoming local class where you’ll get hands-on instruction. This UC Berkeley Extension course if perfect for business owners who want to do-it-themselves or for digital marketers who want to hone their SEO skills. It’s a four week class with 12 hours of instruction on the Belmont campus.
Mobile Ranking Announcement
We’ve talked about this topic on our blog: mobile and SEO. Since Google officially notified Webmasters on February 26, it’s worth repeating. This mobile ranking news has significant SEO ramifications for non-responsive websites.
February’s Unnamed Search Changes
This past month we’ve seen a several unnamed search algorithm changes, some confusing and most without Google comment. I’ll recap some of the techie chatter and explain what the SEO trade publications have been reporting.
Black Hat Link Building Defense
There’s a growing SEO trend that few online marketers are talking about. We’ve experienced it first hand and think it’s critical that Webmasters become aware of black hat link building and how to defend against it.
Pigeon Update Passport Needed
Last Summer Google launched an algorithm change affecting local SEO. Now there’s another Pigeon update… where it’s rolled out to other English-speaking countries. In this post I’ll recap what the update means and who is affected.
Mobile-Friendly Warning
Talk about good timing. Yesterday we shared our tips about choosing a WordPress theme and why mobile responsive is a must-have, especially as we begin 2015. If your website or blog doesn’t play nice with mobile devices, check your Webmaster Tools for a warning. In this post, I’ll recap the latest mobile-friendly warning and why this is big SEO news.
December 2014 Google Algorithm Change
Over the last week or so I’ve been pulling together year-end summary reports for all my clients. I’ve noticed a consistent blip in their stats around December 30. I suspect a Google Algorithm change… yet the media has been eerily quiet.
2014 SEO Changes: A Recap
An Exciting Ride As the year comes to a close I’m reflecting back to all of 2014’s SEO changes and what it may mean for the new year. Marketing on the Web is still relatively young — about twenty years old — and it’s evolving fast. What better way to predict 2015 than to ponder what we experienced this …
December Penguin 3.0 Update
Understanding the latest news on Google’s algorithm changes is a must for online marketers. Having your business live or die with them… not so much. SEOs are seeing more rollouts of the Penguin 3.0 update, and the results are mixed. In the post, we’ll explain what it means and why its really good news for those websites following quality guidelines.