So, it’s that time of year again. The sun’s starting to come out again, and you’re thinking about doing a bit of spring cleaning. Well, don’t just limit your clean up to closets and garages. Why not have a look at your website too? Spring cleaning WordPress is typically ignored until something goes wrong. So, take …
SEO
Google Ranking Factors
The Missing Link? As you may have heard, back in 2015 Google announced RankBrain, important news related to SEO. RankBrain, put simply is the machine learning algorithm that makes their search engine tick. Google’s version of Skynet uses artificial intelligence to connect your search terms with content that it thinks best matches what your intentions …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
Big Changes to Mobile Travel Search Results
Will Travel Websites Take a Hit in SERP? Whether they want to buy, go, do, or learn, more people are reliant upon their mobile devices to get the information that they need in the moment. Google calls these Micro Moments. Aimed at making the experience more convenient and relevant, users are seeing a dramatic change …
Can-Spam Act Compliance Considerations
Is Your Email Marketing Breaking the Law? Your business likely uses email blasts in your marketing campaigns. Many small businesses start out their email marketing campaigns by researching and studying what other marketing professionals have done. However, what you might not know is that there is a law that regulates your use of email marketing …
Google’s War on Intrusive Interstitials
Mobile First World Google hinted that they will punish websites with intrusive interstitials as part of their continuing drive to make the everything on the web mobile friendly. You know “interstitials” as pop-ups or anything that blocks you from navigating from one page to another. If you read articles on Forbes, for example, you often have to …
Understanding Google’s Knowledge Graph
Enhanced Search Results Google is always striving to improve their user experience. They want repeat customers, as more searchers mean more online advertising revenue. One of the ways the Search Engine Results Page (SERP) is enhanced is with The Knowledge Graph — the area to right of search results. When consumers enter a search phrase into Google, the …
New Features with WordPress 4.4
The newest release of our favorite CMS has several cool content features including smartly responsive images and oEmbed. Plus the Twenty Sixteen has been unveiled before we ring in the New Year.
Google Penguin 4.0 Delay
Rumors abound about the next algorithm update. The Google Penguin 4.0 Delay has made headlines. Learn about the history of our tuxedo-clad superhero that spanks link spammers.
SEO Temperature Rising
Lots of SERP Changes SEO forums are talking about changes occurring in organic search. We’ve seen a lot of updates to Google’s algorithm in the first quarter already. Let’s take a peek at what could be behind the rising SEO temperature. Mozcast at 89 Degrees This SEO weather report is a handy index. The higher …