The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …
SEO
Understanding Google’s Panda
Google’s Panda algorithm, launched in 2011, significantly impacted the SEO landscape by penalizing websites with low-quality or duplicate content while rewarding those with original, high-quality, and user-focused content.
Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …
Meta Description Changes and Tests
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then …
When To Use Nofollow Tags
Follow the Leader If you’ve ever looked into SEO or, more specifically, links and link building, you might have heard of nofollow links. But do you really know what they are, or when to use them? Take a look at this post where we explain what a no follow link is and exactly when they …
The Local Pack & How to Get There
Local SEO Being a digital marketing agency with a focus on White Hat SEO, we work with a wide range of different clients. Anything from international engineering companies to local chiropractors. Because of the diverse nature of our clients, we get the chance to see a wide range of SEO problems and solve them in …
Google Ranking Factors
The Missing Link? As you may have heard, back in 2015 Google announced RankBrain, important news related to SEO. RankBrain, put simply is the machine learning algorithm that makes their search engine tick. Google’s version of Skynet uses artificial intelligence to connect your search terms with content that it thinks best matches what your intentions …
A Guide To AI Content Marketing
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
Schema for Products
Schema is no longer experimental; it’s now mainstream. Learn how to add schema for products to gain more organic visibility and detailed information on a Search Engine Results Page. We’ll cover both WordPress plugins and a Google tool to add html code.
Maximize Your Google Business Profile (formerly Google My Business)
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …
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