In Spite of Google’s Throttling of Info As Google has throttled the keyword planner recently for accounts with ‘low’ budgets, AdWords users now need to be a little bit more ingenious when thinking of ways to find new keywords. There are obviously a number of paid services you can consider. However, there are other free …
SEO
September 2016 Penguin Algorithm Update
Days of Hot Weather The last couple of days has been extremely hot… in the SF Bay Area and with regard to SEO. If you follow Mozcast you’ve noticed some major activity over the last week. Triple digit temps indicating significant changes to SERP results. For those not familiar with Mozcast, this temperature gauge keeps …
Guide to Outsourcing Content Creation
How To’s for Success You know the old adage about what’s important when you’re buying a house? Location, location location. Well, if you were to ask the same question about what’s important in marketing we would say: content, content, content. For many companies producing great content isn’t a problem as they may have a large …
SERP Length Changes
Meta (Mini Organic Ad) Changes Nothing stays the same for long, so it’s time for us to follow up on our article on SERP length changes. In the last couple of months, we noticed that there have been some fairly big changes made to the search engine results page. This should have a major effect on …
The Local Pack & How to Get There
Local SEO Being a digital marketing agency with a focus on White Hat SEO, we work with a wide range of different clients. Anything from international engineering companies to local chiropractors. Because of the diverse nature of our clients, we get the chance to see a wide range of SEO problems and solve them in …
Yoast at WPSFO’s Meet-Up
One Million Installs & Counting I’ve been using WordPress for nearly ten years, with the last six as an avid user of the Yoast SEO plugin. So it was very exciting when WPSFO announced Joost de Valk as the June MeetUp speaker. Joost has been a trailblazer, and his plugin now has over one million active installs. …
Mobile SERP Research: Surprising Results
What’s Different on the Small Screen Back in February (or there abouts) Google changed the way the SERP displays on computers; sidebar ads were removed from the right-hand side of the page. Their reasoning was in part to make the search engine result page on a desktop more closely mirror the experience on mobile, giving a …
Guest Blogging Isn’t Dead Yet
It’s Only Spam if You’re a Spammer A few years ago Matt Cutts announced the death of guest blogging. Yet here we are two years later and it’s still alive and kicking. While the point he makes in his article is sound:it is a tactic mostly used by spammers. Being a guest blogger or soliciting …
RankBrain & Machine Learning
What Is RankBrain Thinking? You know that strange feeling you get when someone you don’t really know says exactly what you’re thinking? Well, so do Google, and that’s where they think the future of SEO is headed. When Google announced RankBrain as the third most important factor in their ranking algorithm back in 2015 we realised that artificial …
Finding Free Images For Your Content
Well written content marketing is incredibly important. But supplementing that blog post you’ve written with a picture or two makes more appealing for your readers. But sadly it isn’t simple finding free images. You can’t just hop onto Google Image Search and upload the first thing you like (unless you want to wake up to a …