Writing a sales email is often an agonizing process involving numerous drafts, rewrites, and then a wince as you hit the send button and then remember something you should have added. So when you’re creating the next email you want to send out your sales leads, take a look at this checklist of things to …
Sales
How To Write Great Automated Email
As marketing automation becomes more commonplace, and the usage of tools like Mailchimp become wider and wider, more thought is going into writing the perfect automated email. Instead of email being a one on one communication tool, it’s now much more common to get automated responses to inquiries.
Google Rooting for Small Business
Wednesday’s post on Google’ official blog was all about putting small businesses on the map. I’m sure there are many solopreneurs and SMBs grousing how Google rewards enterprise, especially those with deep pockets. So what’s a small business to do manage their online presence?
Amazon Webstore Alternatives on WordPress
The Amazon Webstore, a product that enables small to mid-sized e-tailers to build and operate their own eCommerce standalone website, will officially shut down July of next year. For those businesses who use this ecosystem for inventory and order management, their Amazon days are numbered. We’ll share our thoughts on the Amazon Webstore alternatives on WordPress.
Business Advice that’s Honest & Real
Today’s post is a little different from the kind of information we usually share about online marketing. Recently Massimo and I have been teaching a lot. Some of our students have been new entrepreneurs or professionals contemplating leaving corporate jobs to start their own consultancies. The following are pieces of advice and related resources. 1. …
Landing Page Conversion Techniques
Pretty & Powerful Congratulations! You’ve got visitors to your website. Your SEO is working! But what if they aren’t converting? This post will share our best ideas to improve landing page conversion. By the way, you can apply these techniques to organic as well as paid search. You Got The Click If your website is getting …
2014 Mobile Predictions
Upwardly Mobile Forrester recently released a report centered on 2014 mobile predictions. We’ve all heard that usage of mobile devices is on a steep upward trend. So what are the major highlights that online marketers need to know. Read on. More Interaction in the Physical World Retailers are acutely aware that their consumers are more …
Mobile Shopping Survey Results
Why Consumers Use Smartphones We’ve probably seen the headlines about mobile-friendly websites. Mobile search is on the uptrend, with greater emphasis on how consumers access brands while on the go. Some companies gear mobile shopping apps to youthful audience segments, but you could be leaving out a big part of your audience. Let’s look at a …
Online Content that Influences Buyers
3 Powerful Types of Digital Content Online content influences buying behavior. We also know that content is SEO currency; there’s a correlation between quality content and visibility in organic search. But not all online content is created equal. Nielsen recently published a report about what the most powerful types of digital content influences consumers’ buying …
Mobile Marketing Tips
To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge …