Recently we had a discussion with a colleague who didn’t understand what it means to be a certified Google Partner. Since it’s a relatively new designation, I thought it would be helpful to explain what it is and why working with a Google Partner has many advantages.
Sales
GDPR is Here. Are You Ready?
European Legislation in America? After four years of deliberation, the European Union officially adopted the General Data Protection Regulation (GDPR) in 2016. GDPR gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. As a result, businesses collecting any user information …
Optimize Your Remarketing for Conversions
Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
Networking for Lead Generation: 12 Best Practices
Finding More Customers We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a …
Call to Action Tips
Motivating Your Reader This post was updated on 11/2/19. Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading …
Elements of a Memorable Elevator Pitch
If you were in an elevator with a potential client, could you make a sale in 30 seconds or less? Don’t rely on your improvisational skills to set your first impression. A well-crafted elevator pitch is a simple sales tool that helps you maximize every networking opportunity. Networking is essential to keeping your sales funnel full and a clear and concise introduction to yourself and your business is the key to success. Invest a little thought and planning now to create an effective pitch and you will be amazed at the results.
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Online Sales: No Plaid Jacket Required
Most people are uncomfortable with online sales as well as traditional sales, yet we know it’s a fundamental skill required to stay in business. Visions of a plaid-jacketed used car salesman may spring to mind. Call me a Pollyanna, but I think that you can be successful in traditional and online sales without checking your ethics at the door. I’ve found that when you’re passionate about your business and are truly motivated to help people solve a problem, then your prospects will naturally respond.
Online Sales: When Live Chat is Done Well
Can We Help You? Live chat (also called web chat) can be a very effective online sales generator. A prospect lands on your site for something specific – like hours of operation, services provided, or even a menu of prices. For some businesses, having a representative available to answer questions through live chat can significantly …
Online Sales: The Paradox of Too Many Choices
Killing Sales Thru Choice Paralysis We’ve all been tempted by wanting to show a new prospect everything about our business in order to woo them. We want to show them our value propositions, experience, breadth of knowledge, all the cool stuff we do, and the problems we solve. But the problem is… it’s too much …