Automatic for the People Automation is supposed to save time, but usually, only big businesses have time to do it. The idea that automation tools are difficult and time-consuming to set up can put off many small business owners. But it doesn’t need to be that daunting. So, should a small business spend time on …
Sales
How Can Marketers Stay Relevant – Keep Learning
Updates are Ready to Download Working in marketing is now intrinsically linked with technology and while that’s great for lots of things like proving ROI and efficiency, it does come at a cost. That cost is continuous learning. If you want to work in marketing, you can’t afford to rest on your laurels anymore. So, …
When To Use Nofollow Tags
Follow the Leader If you’ve ever looked into SEO or, more specifically, links and link building, you might have heard of nofollow links. But do you really know what they are, or when to use them? Take a look at this post where we explain what a no follow link is and exactly when they …
AdWords Becomes Ads and Goodbye to the Old Interface
Goodbye and Goodnight The day has finally (almost) come, Google will be turning off their old AdWords interface on October the 4th. If you haven’t already turned over to the new layout, you’ve only got one more week to reminisce with the old format. Google Ads As well as big changes to the interface and …
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Google, Censorship and China
Opinions Censorship and media influence has been a big issue in the US since the last election. We’ve written about the concept of fake news in the past and the need for someone to take responsibility for attempting to report the news impartially, and how, at the moment, that role is being filled by companies …
It’s All About Us
Telling Your Story If you’re doing digital marketing correctly a number of visitors to your website will have never been there before. There doesn’t seem to be an ideal ratio between new and returning website visitors as it will depend on what particular service you are selling, but on average around 30% of your website …
Getting To Grips with Gutenberg
Editing Has Changed Over the last few weeks WordPress have been rolling out their new editing interface Gutenberg. This long awaited update to the WordPress platform has been worrying many a blogger and content writer for some time. So now the changes have happened, what’s hot, and what’s not? Writer’s Blocks The first thing you’ll …
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
Creating A Compelling Call to Action
Every page on your website, or post on your blog, should have a call to action. Ideally, it’s a compelling invitation to do something that piques your visitor’s interests and feeds your business’ sales funnel. It could be signing up for a newsletter, downloading a whitepaper or simply visiting another page. If you want to improve the number of clicks your CTAs get, it’s important to keep them fresh. So let’s look at 5 ways to improve your call to actions and get more action on your website.
Gated Content
Digital marketing is based upon information. In the sales process, the power has shifted from the seller to the buyer (caveat venditor versus caveat emptor). Content (in the form of blog articles or new web pages) is written as a way to attract and educate potential buyers via organic search. Most content on the Web is open, meaning it’s readily searchable (as long as it’s well organized, optimized and relevant). But should all content be free? Let’s explore the idea of gated content as a way to urge searchers further into our sales funnel.