The Non-Meat Kind With Google handing out around 400,000 manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Click for a free 30-minute consultation » […]
While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
Choosing the right domain name for your business is tough. You don’t want to make the wrong decision and find yourself changing your domain name once you’ve picked one. Having a relevant, easy to remember, URL can be the difference between a successful website, and an unsuccessful one. So how do you pick a dominant domain name?
Worth 1000 Words When you’re blogging, you might not give much thought to images. After all, it’s your words that are most important, right? They help your ranking and will convince your visitors to become customers. But, while a weak post won’t be saved by image use, you can give your posts and search engine visibility […]
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Click for a free 30-minute consultation […]
Why It’s a No No Imagine monitoring your online presence and noticing that your competition’s Twitter is abuzz with replies from other users? Or that their content on Pinterest is being repined faster than you can refresh the page? Or their Instagram has just hit 100k followers! If your focus is on numbers, you might […]
We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.
Creating high-quality video content is difficult. Coming up with an idea, scripting it and then filming it is a lot more involved than simply writing a blog post, or even creating a design like an infographic. However, if you do decide to make video content it can be a great addition to your website, giving users a much more interactive experience.
A lot of writing on SEO speaks about SEO tactics. Talking about how to improve your CTR or get more social shares is very common, but the strategy of how to get that to happen is not. In this post we will discuss the 5 questions you need to ask to help you build a robust SEO strategy.
Editorial Calendar Provides Focus Creating a content marketing strategy can be a very daunting task. After a lot of trial and error, I’ve come up with a formula for an editorial calendar that has many pieces of a content marketing strategy document. It’s a living document that evolves over time. In this post, I’ll explain the features […]