Just a few years ago UX experts cautioned against website layouts or designs that made visitor scroll. There was this concept of “Above the Fold” which is a hold over from newsprint days. In this post we’ll explore what’s real and not in an era where your audience interacts on the small(er) and big screen (desktop).
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips to […]
If you were in an elevator with a potential client, could you make a sale in 30 seconds or less? Don’t rely on your improvisational skills to set your first impression. A well-crafted elevator pitch is a simple sales tool that helps you maximize every networking opportunity. Networking is essential to keeping your sales funnel full and a clear and concise introduction to yourself and your business is the key to success. Invest a little thought and planning now to create an effective pitch and you will be amazed at the results.
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain […]
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
If you follow various Digital Marketing forums and news feeds, you’re aware of the spirited debate about what’s going on in the world of Google algorithm updates. Is a big change brewing? Let’s examine what’s conjecture, what Google’s said on record, and what to expect in the coming months.
Street Rep What sets apart a successful entrepreneur from a struggling business owner with a bad case of indigestion? The answer is surprising: It is the professional’s ability to actively manage the company’s online reputation. With so many tasks already on the business owner’s plate, is it possible to take a dynamic role in online […]
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
Most people are uncomfortable with online sales as well as traditional sales, yet we know it’s a fundamental skill required to stay in business. Visions of a plaid-jacketed used car salesman may spring to mind. Call me a Pollyanna, but I think that you can be successful in traditional and online sales without checking your ethics at the door. I’ve found that when you’re passionate about your business and are truly motivated to help people solve a problem, then your prospects will naturally respond.
Google Webmasters is a great way to expand your SEO knowledge. So when Massimo Paolini from Spectrum was invited to take part we were very excited.