Driving Conversions Running social media campaigns or PPC ads is a good way of bringing people to your site. Having effective landing pages is a critical part of achieving success or wasting money. Getting prospects to a page is the first step. Getting them to convert is the next. We’ve tested hundreds of landing pages and […]
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
Current best practices for content media suggest you post around 4 times per week on your blog while also creating multiple posts per day If you’re trying to produce content for social media. This volume can create a strain on your writing muscles, especially if you have other priorities.
Every page on your website, or post on your blog, should have a call to action. Ideally, it’s a compelling invitation to do something that piques your visitor’s interests and feeds your business’ sales funnel. It could be signing up for a newsletter, downloading a whitepaper or simply visiting another page. If you want to improve the number of clicks your CTAs get, it’s important to keep them fresh. So let’s look at 5 ways to improve your call to actions and get more action on your website.
Most businesses are on social media. Industry leaders realized quite a while ago that social media is absolutely necessary in marketing campaigns. The problem is that every single platform takes something more dear than money — time. Each platform takes dedication to set up and then more time to grow a social media audience. It’s important that you don’t waste time and effort in setting up accounts on social media platforms that won’t help you.
What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.
How to Entice a Click Title tags and meta descriptions are the mini organic “ads” that show up on a Search Engine Results Page. If your website has SEO authority and credibility for that keyword, you may appear on page one. There are only ten slots available; the top three get the lion’s share of […]
Digital marketing is based upon information. In the sales process, the power has shifted from the seller to the buyer (caveat venditor versus caveat emptor). Content (in the form of blog articles or new web pages) is written as a way to attract and educate potential buyers via organic search. Most content on the Web is open, meaning it’s readily searchable (as long as it’s well organized, optimized and relevant). But should all content be free? Let’s explore the idea of gated content as a way to urge searchers further into our sales funnel.
Content Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.