A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.
Web Analytics
Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
Keep Your Website Tags Tidy; Spark Joy with Google Tag ManagerRead More
Google’s Secure Cookie Policy – SameSite=None
SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …
Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
Keep Your Website Tags Tidy; Spark Joy with Google Tag ManagerRead More
You’re Not Showing Real Marketing ROI and This Is Why
In the February 2019 CMO Survey, 37% of marketing leaders ranked growth as their number one challenge. This challenge crosses company size, sector, and industry. With more and more pressure on marketers to prove return on investment, how can you be sure that your calculations are right?
You’re Not Showing Real Marketing ROI and This Is WhyRead More
Using Web Analytics for Data-Driven Marketing Decisions
There are three kinds of lies: lies, damned lies, and statistics. Statistics, or data to keep the term more general, are taking over many aspects of modern life from your fitness tracking app, to NFL analysis and now your marketing department.
Using Web Analytics for Data-Driven Marketing DecisionsRead More
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)Read More
Clever Website Thank You Pages
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
How to Fix 404 Crawl Errors
If you have ever migrated a WordPress website from one server to another, there’s a chance that you checked your inbox a week or two later and found an email from the Search Console team warning you about an increase in 404 error pages. When you migrate a website it’s important to ensure that all of your old links still work. You don’t want a customer, or someone who has visited your site before, thinking your site has disappeared if they follow a link they used to use. The same principal can also damage your SEO, losing hard won equity for pages that are getting good organic search visibility.
What Is Refferal Spam?
Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Referral …