Decisions Made with Data.
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
Keep Your Website Tags Tidy; Spark Joy with Google Tag ManagerRead More
A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.
SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
Keep Your Website Tags Tidy; Spark Joy with Google Tag ManagerRead More
In the February 2019 CMO Survey, 37% of marketing leaders ranked growth as their number one challenge. This challenge crosses company size, sector, and industry. With more and more pressure on marketers to prove return on investment, how can you be sure that your calculations are right?
You’re Not Showing Real Marketing ROI and This Is WhyRead More
In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their …
There are three kinds of lies: lies, damned lies, and statistics. Statistics, or data to keep the term more general, are taking over many aspects of modern life from your fitness tracking app, to NFL analysis and now your marketing department.
Using Web Analytics for Data-Driven Marketing DecisionsRead More
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Referral …
Updates, updates, and more updates. Search Console is the latest Google tool to be given a fresh lick of paint. Since the new interface rolled out in Mid January we’ve been playing with it and here are our thoughts on what the new improved Search Console is like and if it can help you get an edge on your analytics.
