Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Click […]
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Referrer spam (referral spam) is clogging up Google Analytics reports, skewing important traffic data. We’ll explain what it is, how to find out if your website is affected and how to block these nasty bots.
Yesterday’s post shared information about age ranges and mapping them to generational marketing insights. We realized that some folks may want more information on how to enable Google Analytics Demographics on their account. Well this post is for you.
There’s An App for That. With the proliferation of mobile app development to attract and keep a customer base, there’s more need for measurement. If you’re a developer, there are several tools available to help market and measure your app adventure. Click for a free 30-minute consultation » Google Analytics in AdMob If you are […]
Content tracking is akin to slipping on the old night-vision goggles during a midnight stake-out. Except instead of spying on the questionable behavior of your neighbors, you’re gathering intel on your own website — finding out who walks in and out of those virtual doors, how long they linger and what they did while they were inside […]
Tracking for Intelligence Getting accurate website data is critical for online marketing, from setting strategy to tactical execution. Google Tag Manager enables marketers to reliably capture that information. In this post I’ll explain what Google Tag Manager is and why it can be powerful for the marketing department, eliminates the need for IT coding, and […]
More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. Click for a free 30-minute consultation » What is Yahoo Secure Search? […]
For More Features & Insights Universal Analytics has been around for a while, primarily in beta mode until recently. Since we rely heavily on Analytics to provide insights to our clients, I’ll explain what Universal Analytics offers over regular GA and what’s on the horizon. Click for a free 30-minute consultation » GA vs. UA […]