In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.
Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.
To Simply & Effectively Convert A/B Testing, also called, split testing, is essential for optimization. Maintaining and updating a website is an iterative journey, not a destination. There are always incremental improvements to increase online sales conversions. Additionally, SEO is constantly changing (Google made hundreds if not thousands of changes to their algorithm during 2013). […]
There are three kinds of lies: lies, damned lies, and statistics. Statistics, or data to keep the term more general, are taking over many aspects of modern life from your fitness tracking app, to NFL analysis and now your marketing department.
Filling In Your Report Card Marketing, like any job, is a results-based business. If you’re a marketer, you often have a fairly good idea how your digital marketing campaigns are going. From the work you’re putting in and the results you see, you probably know if you’re on track or not. However, that may not […]
Three Ways To Keep Your Site Safe Building a website has changed in the last few years. With the rise of services like SquareSpace and content management systems like WordPress, the technical barrier for running a website has been dramatically lowered. While this is great in general for businesses that want to be online (making […]
Can’t See the Forest Through the Trees Recently we wrote about referral spam, where we explained how you can stop spammers from clogging up your website’s data. Today we’re going to explain how to start filtering referral spam from your Google Analytics, giving you a clearer picture of your website’s performance. Click for a free […]
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
Yesterday’s post shared information about age ranges and mapping them to generational marketing insights. We realized that some folks may want more information on how to enable Google Analytics Demographics on their account. Well this post is for you.