Duplicate content and SEO continues to be a topic of discussion especially in light of continuing Google search updates. Should you be concerned about quoting a great source in your web marketing generation efforts? No, as long as you follow a few simple rules. Googler Matt Cutts recommends using block quotes and linking back to the original source. Having a string of quotes …
SEO
Disavow Links Tool Now Available
As many of you know, I’m a staunch White Hat SEO practitioner. Anything else in my mind is cheating. So imagine my excitement when Google announced this week they launched a Disavow Links Tool. Let me explain. Some Black Hatters try to sabotage their competition, pushing down their SEO rankings by some pretty sneaky… and in …
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
Content Marketing & How To Videos
Adding Dynamic Content via Screen-casting If you’ve been working on content marketing for a while, adding unique and engaging blog posts to your website can become a dreaded chore. How many different ways can you say what your business offers? God forbid you post duplicate content, as big brother Google is watching. So what are …
Take Control of Duplicate Content and SEO
Duplicate content and SEO share in a relationship that is often misunderstood, and sometimes unknown. Does it matter. Well…in a nutshell, YES! Here’s the deal. Search engines don’t want to produce numerous results all leading to the same content, even if it is on different web pages. Choices need to be made, and if webmasters aren’t …
Online Bio: What Works & What Doesn’t
Your online bio or profile is your first handshake with potential clients. Whether you’re marketing online for new prospects or looking for a job these days, the Internet is often where your initial introduction takes place. It provides a great opportunity for you to present your credentials—and you don’t even have to dress up to …
Marketing Voice: It Encompasses More Than You Think
I recently received an email announcing an event that was being held by a prestigious organization in San Francisco. It was riddled with grammatical errors, confusing punctuation, and enough exclamation points to suggest that I wasn’t doing my part if I didn’t immediately spring from my desk and prance around my office in a frenzied …
Marketing Voice: It Encompasses More Than You ThinkRead More
Link Building: An SEO Power Tool Part 3
Number 3 of a multi-part series about link building. Just tuning in? Then check out Part 1 to learn how link building is part of SEO ranking and Part 2 for tips in managing your website’s links. Now, let’s talk about common mistakes that will lose valuable SEO equity. Buying & Exchanging Links Are a …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …