Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …
SEO
NoFollow Links for Widgets
Weak SEO Links for Widgets & Infographics NoFollow links can be a powerful SEO tool. When they are done right, that is. I know this sounds counter intuitive, so let me explain. An ill-positioned link can hurt SEO rankings. Hence there are specific situations when NoFollow links are most appropriate. NoFollow Links & Sage Advice …
Website Speed Awareness Month
Did you know that August is Website Speed Awareness Month? This post is for online marketing techies and those who just want to know a bit more about why website speed is so important to SEO. Google Measuring Website Speed Since 2010 Here’s an interesting fact: Google conducted a series of user experience experiments. They tested …
Google SERP & New Carousel
The Google SERP (Search Engine Results Pages) has a new feature. Have you noticed the “carousel of images” located at the top of your search window? Carousel has launched for English Google SERPs and is the newest release from Mountain View, and it can be great news for restaurants, hotels and other consumer retail businesses. They …
Common Content Marketing Mistakes
6 Content Marketing Missteps to Avoid Content marketing is such a broad term that most people have no idea what it means. It is the term for creating written/visual content and sharing it, for a purpose. So for example you may create an article to sell cheese, and sell the article to cheese manufacturers. That’s …
3 Keyword Research Shortcuts
Real World Ideas When Short on Time Ideally keyword research would be the basis of a website’s structure. Done right, it’s a labor intensive process that balances keyword benefit (number of potential searches each month) and opposition (how difficult it is to compete). The benefit is a website that has an amplified signal when trying to reach prospective …
SEO Tools: Fooling Google?
Using On Page Optimization Tools Wisely Recently I pondered the question “can an SEO consultant become so good at fooling his SEO tools, but not really fooling Google?” We use various tools and have gotten so good at them that we rarely get low optimization scores. Many SEO Tools are guessing at Google’s algorithm. We happen …
Website SEO and PPC
A Combined Strategy for an Extra Lift Managing website SEO so you appear on the first page of a Search Engine Results Pages (SERP) seems to be every online marketer’s goal. Organic SEO is a long-term strategy. It can take years… especially if the competition has been at it for awhile. Studies have shown there’s …
SEO Writing & Flesch Scores
I confess that I have a love-hate relationship with Flesch readability scoring as it relates to SEO Writing. We use several tools to optimize our content. Most SEO tools include a Flesch scoring component. While I appreciate the detailed information and suggestions each tool provides, I dislike that it rewards authors who write at the fourth …
Blog Traffic: Attraction Factor – Part 1
The Reality of Getting Visitors to Your Site “Build it and they will come” may work for baseball stadiums. For driving blog traffic… not so much. Unless you already have a huge following on another platform, be prepared to build your visitor traffic over time. How much time depends upon a number of factors. Follow …