Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
SEO
Site Speed Officially a Mobile Ranking Factor
Google has announced that site speed is officially a mobile ranking factor. Since splitting the index a mobile focus is needed to get your sites ranked.
Marketing Blog: Habits for Success
Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, …
Google Polls – Voting on the SERP
Google has started testing polls on the front page of the SERP for heavily searched keywords. Find out what Google Polls could mean in the future.
HTTPS for Search Ranking
Earlier this week at SMx, a panel discussed the merits of HTTPS (Secure Hypertext Transfer Protocol) for search ranking (SEO). Google Webmaster Trends Analyst, Gary Illyes, shared insights on why secure search is getting more attention in the algorithm. We’ll explore what it means to organic search.
How To Get Trust Online – Making Your Website Trustworthy
In a crowded market, it’s sometimes difficult to get trust online unless you have certain indicators on your website. Find out what they are here.
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Google Maccabee – Google Algorithm Changes
Google gave us all an early Christmas gift when they updated their search algorithm. Find out what has happened after the Maccabee update.
What is Semantic HTML5?
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.
10 Tips to Create Great Customer Testimonials
Business owners and marketers instinctively know that before a prospect turns into a client, they want to hear success stories. When you demonstrate — rather than declare — your business’ value, your prospects are more likely to engage your services. To best distinguish your business and set it apart from your competition, follow these tips to create persuasive and compelling customer testimonials.
Fake Reviews
Having any kind of online presence can be a risk. By publicly putting your information and reputation on the internet you are opening yourself up to scrutiny and comments from people who may not know you and may not like you. Because of this, it is important to take care where and how you share your information to ensure that you are actively managing your online reputation. This is never truer than when working with online review websites.