For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
SEO
Four Ways To Use Buyer Personas
If you’ve ever read about Content Marketing you’ve heard of buyer personas. Buyer Personas are a kind of straw man, describing your ideal customer in a simple and memorable way. They also allow you to dig a little deeper and work out if you have more than one type of typical customer. But once you’ve built buyer personas, they can be used for some other interesting things that you might not have thought of.
Algorithm Update – Google Hiding Search Results
Another big search algorithm seems to have been rolled out by Google recently. While updates happen semi-regularly the changes made are typically fairly small. This recent update, however, is an update to the core of Google’s search algorithm and as such, the search engine results page has seen a few changes.
Mobile Site Speed Tester Tool From Google
As mentioned earlier in the week, Google is pushing their ‘mobile first’ concept pretty hard at the moment. As such, it’s great to see this new mobile speed testing tool they’ve just launched. Speed is a big part of the mobile experience, so a few seconds can make a big difference when you’re trying to get customers on their phones.
Will the EU Force Google to Explain their Ranking Algorithm?
Google’s reputation in Europe is different to its reputation in the US. In Europe, Google, along with a number of other tech ‘giants’ is often viewed in a negative light because of their approach to taxation. Partly because of this, and other similar business practices from other multinational technology companies like Apple, Amazon and Uber, the European Union (EU) is trying to level the playing field by setting some ground rules which internet companies will need to follow. And, as a result of this, we might end up getting some more clues how Google’s ranking mechanism works.
Will the EU Force Google to Explain their Ranking Algorithm?Read More
301 Redirects to Safeguard SEO Equity
301 redirect best practices, especially when rebranding a website or consolidating domains, is critical in retaining hard-earned SEO equity.
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Google Bulletin – Local News from Google
Google are dipping their toes into the social media pool again with Google Bulletin. Bulletin is a local network designed to share local news, locally.
Flattery or Plagiarism? Rules of Killer Website Content
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
Flattery or Plagiarism? Rules of Killer Website ContentRead More
Direct Message From Google My Business
Google My Business is an important part of your online presence. Having a fully optimized profile can be a great way of helping customers find out the information they need for your business. To further enhance this Google have now given users the opportunity to send direct messages to business owners through the Google My Business platform. So, if someone isn’t sure what time you close on Sunday, they can send you a direct message to ask.