SEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the …
SEO
Tips to Using Blog Writing Services
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
How Topic Clusters Work
Learn how topic clusters website’s structure and boost SEO performance. This guide explains how to build pillar pages, connect supporting content, and improve your authority in the eyes of Google, one cluster at a time.
Content Marketing Types
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Long Form Content
On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …