Writing a sales email is often an agonizing process involving numerous drafts, rewrites, and then a wince as you hit the send button and then remember something you should have added. So when you’re creating the next email you want to send out your sales leads, take a look at this checklist of things to …
SEO
How to Keep Comment Spam off your Site
Comment spam is the scourge of any blog or website that is trying to attract more users with a comment section on it. Inappropriate or spammy comments can seriously damage your online reputation by making your website look neglected, or by exposing your website visitors to potentially harmful links. You go away for a weekend, …
Content That Ranks Best For SEO
Climbing to the Top of the Page Creating content is a lot like decorating a house. Some colors match some rooms better than others, just like some types of content work better with some topics than others. As with decorating, finding a content type that is going to rank for a particular topic isn’t an exact …
What is Semantic SEO?
Evolution of Search Behavior Semantic SEO refers to a question or search phrase that produces meaningful results, even when the results don’t contain an exact match of the words or phrases used. Basically, it means the search algorithm is smart enough to interpret a searcher’s intent (and potentially context of their search) to deliver an answer …
How To Write Great Automated Email
As marketing automation becomes more commonplace, and the usage of tools like Mailchimp become wider and wider, more thought is going into writing the perfect automated email. Instead of email being a one on one communication tool, it’s now much more common to get automated responses to inquiries.
Local SEO Tips For 2017
Today we’re taking another look at local SEO and some ways that you can make sure you’re top of the page in 2017. So while you’re still recovering from that New Year’s hangover take a look at the local SEO tips that will set you up for the rest of the year.
SEO Improvements with White Hat Tactics
The concept of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the General Manager of the successful British Cycling team Team Sky, has masterminded four Tour de France victories in the past five years.
Google Splits Search Index
Segregating to Prioritize Mobile At the moment Google has one search index. Indexing is the processing of the information gathered by the Googlebot from its crawling activities and it affects your website’s SEO or appearance in organic search. Once web pages are crawled, they are added to Google’s searchable index (if they meet quality guidelines). The Googlebot …
Grey Hat Tactics To Avoid
How “Not” To Lots of online content is based around teaching someone “How To” do something. This post is essentially a ‘How Not To’ do something. We’re talking about Grey Hat SEO. Grey Hat is the name given to SEO practices that are deemed to be bending SEO rules or, at worst, dishonest. An SEOs …
Yoast’s New Local SEO Plugin
Making the Internet Local If you follow our blog, you’ll probably know by now that we’re fans of Yoast. The local SEO plugin is one tool we use to optimize our pages and blog posts. So when we saw they were releasing an app specifically designed to help with local SEO, we wanted to check it …