Duplicate content and SEO continues to be a topic of discussion especially in light of continuing Google search updates. Should you be concerned about quoting a great source in your web marketing generation efforts? No, as long as you follow a few simple rules. Googler Matt Cutts recommends using block quotes and linking back to the original source. Having a string of quotes …
SEO
Disavow Links Tool Now Available
As many of you know, I’m a staunch White Hat SEO practitioner. Anything else in my mind is cheating. So imagine my excitement when Google announced this week they launched a Disavow Links Tool. Let me explain. Some Black Hatters try to sabotage their competition, pushing down their SEO rankings by some pretty sneaky… and in …
Content Marketing Readability Scoring
One important aspect of content marketing is readability. Killer content is great. Yet, if it’s written in a way that’s too difficult or too simplistic, you can lose your audience. There are readability scores that can help determine if your webpages or blog posts need to be rewritten. We use two tools to help cross-check readability as …
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
In Business Reputation Every Customer Counts
Business reputation has never been so public. Just Google a restaurant name and there it is… comments by happy customers as well as unflattering complaints. Like if you search “Chipotle” on Yelp, you’ll see one comment that says “soggy tortillas, indifferent service, and cold meat.” Another comment says “Love Chipotle. Consistent, quality, mostly organic meats.” …
Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
Content Marketing & How To Videos
Adding Dynamic Content via Screen-casting If you’ve been working on content marketing for a while, adding unique and engaging blog posts to your website can become a dreaded chore. How many different ways can you say what your business offers? God forbid you post duplicate content, as big brother Google is watching. So what are …
How Google Search Really Works
And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques. As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …
Take Control of Duplicate Content and SEO
Duplicate content and SEO share in a relationship that is often misunderstood, and sometimes unknown. Does it matter. Well…in a nutshell, YES! Here’s the deal. Search engines don’t want to produce numerous results all leading to the same content, even if it is on different web pages. Choices need to be made, and if webmasters aren’t …