In many ways, the Internet has been an equalizer for businesses. It has allowed one person’s voice to be heard and shared around the world. If you stay at a hotel and your bed has bedbugs, you can publish a bad review on TripAdvisor in 10 minutes. On the positive side, immediate feedback helps keep companies honest, encouraging them to provide efficient and quality services.
Content
How To Build the Perfect ‘What We Do’ Page
Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
Long Form Content: How Much Is Enough?
What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.
Repurposing Content Ideas
Content Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.
Content Ideation Guide
Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
C-Suite Marketing Content Advice
For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Four Ways To Use Buyer Personas
If you’ve ever read about Content Marketing you’ve heard of buyer personas. Buyer Personas are a kind of straw man, describing your ideal customer in a simple and memorable way. They also allow you to dig a little deeper and work out if you have more than one type of typical customer. But once you’ve built buyer personas, they can be used for some other interesting things that you might not have thought of.
Spring Clean Your Online Profile
With Spring on the way, it’s time to start dusting off….well, dusting off everything. As well as cleaning out the cupboard under your stairs you should also think about cleaning up your online presence as well as your website. Over the course last year you might have signed up to numerous mailing lists, websites, and services, update your computer, bought a new smartphone, and much more. Your data is spread across the internet. So, take some time now to clean some of it up.
What Are the Legal Requirements for Websites?
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.