AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
Content
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Content Ideation Guide
Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Are PDFs Mobile Friendly?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.