The companies winning in search deliver what generic content can’t: real expertise, original data, and trusted professionals willing to stand behind their viewpoints. The challenge isn’t AI itself. It’s the absence of human input and original thinking that makes content stand out. For mid-market companies, more output costs more money, earns less authority, and lets competitors with leaner content engines move ahead.
Our content articles help B2B leaders and marketers make smarter decisions about what to publish, what to cut, and what to refresh. We cover what earns trust with both human readers and search engines, where content investment tends to leak, and how to keep human expertise central as content workflows evolve. Each post translates editorial questions into clear takeaways — the strategy leaders need and the practical detail marketers can apply.
If your content production can’t justify its expense, we offer several easy-entry audits to identify what’s pulling its weight and what to cut.
Written byAlyson HarroldDoes longer content help you rank? Sometimes, but only when the topic needs depth. This article explains how word count affects SEO and AEO, when long-form content makes sense in B2B, and how to measure whether it is worth the investment.
Written byAlyson HarroldContent Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.
Written byAlyson HarroldContent marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
Written byAlyson HarroldUnweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy…
Written byAlyson HarroldIf you’ve ever read about Content Marketing you’ve heard of buyer personas. Buyer Personas are a kind of straw man, describing your ideal customer in a simple and memorable way. They also allow you to dig a little deeper and work out if you have more than one type of typical customer. But once you’ve built buyer personas, they can be used for some other interesting things that you might not have thought of.
Written byAlyson HarroldLike most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
Written byMassimo PaoliniMaking sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
Written byAlyson HarroldRegular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Written byAlyson HarroldBlog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries,…
Written byAlyson HarroldWith more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.