Emailing your customers is one of the primary ways we interact, but because of that it’s easy to slip into autopilot and stop thinking about what you’re doing. So from time to time we like to check that the emails we’re sending are appealing enough to open, read and respond to. Take a look at our email marketing checklist.
Content
Search Console and Content – How to Get More Content Ideas
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing.
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Basics of SEO
Many of our clients initially use industry jargon as keywords in their content. While that may be appropriate for a technical or business-to-business (B2B) audience, it’s likely not immediately meaningful to potential buyers.
How to Build Great Testimonials & Where to Use Them
Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.
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Content Optimization Checklist
They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
How to Keep Comment Spam off your Site
Comment spam is the scourge of any blog or website that is trying to attract more users with a comment section on it. Inappropriate or spammy comments can seriously damage your online reputation by making your website look neglected, or by exposing your website visitors to potentially harmful links. You go away for a weekend, …
Guide to Outsourcing Content Creation
How To’s for Success You know the old adage about what’s important when you’re buying a house? Location, location location. Well, if you were to ask the same question about what’s important in marketing we would say: content, content, content. For many companies producing great content isn’t a problem as they may have a large …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
New Features with WordPress 4.4
The newest release of our favorite CMS has several cool content features including smartly responsive images and oEmbed. Plus the Twenty Sixteen has been unveiled before we ring in the New Year.
Making Your Blog Social
Connecting the Dots In online marketing, there’s a close relationship between blogging and social media. Your tweets and posts are hopefully driving traffic to your website. Or they are creating conversations that convert suspects into prospects. One simple strategy is to make your blog social. Here are tips to do just that. Their Preference, Not Yours …