When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Content
The companies winning in search deliver what generic content can’t: real expertise, original data, and trusted professionals willing to stand behind their viewpoints. The challenge isn’t AI itself. It’s the absence of human input and original thinking that makes content stand out. For mid-market companies, more output costs more money, earns less authority, and lets competitors with leaner content engines move ahead.
Our content articles help B2B leaders and marketers make smarter decisions about what to publish, what to cut, and what to refresh. We cover what earns trust with both human readers and search engines, where content investment tends to leak, and how to keep human expertise central as content workflows evolve. Each post translates editorial questions into clear takeaways — the strategy leaders need and the practical detail marketers can apply.
If your content production can’t justify its expense, we offer several easy-entry audits to identify what’s pulling its weight and what to cut.
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Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content…
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Blog Style Guide Tips
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create…
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Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about…
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Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular…
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How Do You Increase Web Traffic?
One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and…
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Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and…
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Professional Content Writing Services
Scaling your B2B efforts requires more than just words on a page; it demands a tactical blueprint. If you’re looking to hire a content writing service, don’t settle for mere production. Success lies in mapping content to the buyer’s journey and tracking precise metrics. Discover how a strategic approach transforms your blog into a high-octane lead generation engine.