Easy Website Fixes That Increase Sales Poor online conversions is a common pain point for many businesses. When we conduct a website audit, there are a few items we see over and over again. There are 3 things (that can be relatively easy to fix) that can dramatically improve online conversions where you capture more new …
Sales
7 Marketing Budget Tips
Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …
Landing Page Conversion Techniques
Pretty & Powerful Congratulations! You’ve got visitors to your website. Your SEO is working! But what if they aren’t converting? This post will share our best ideas to improve landing page conversion. By the way, you can apply these techniques to organic as well as paid search. You Got The Click If your website is getting …
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
Recession Proof Your Marketing Budget
According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.
Is Small Business Automation Possible?
Automatic for the People Automation is supposed to save time, but usually, only big businesses have time to do it. The idea that automation tools are difficult and time-consuming to set up can put off many small business owners. But it doesn’t need to be that daunting. So, should a small business spend time on …
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Networking for Lead Generation: 12 Best Practices
Finding More Customers We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a …
Online Marketing Transparency
Success Ingredient in Client-Agency Relationships Our tagline is “Where Visibility & Transparency Connect.” We distilled our philosophy into these five words. We did it not to have a clever slogan for an elevator pitch. We did it because we saw a lot of online marketing agencies use black boxes to perform services like White Hat SEO, …
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …