A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …
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Online Marketing Transparency
Success Ingredient in Client-Agency Relationships Our tagline is “Where Visibility & Transparency Connect.” We distilled our philosophy into these five words. We did it not to have a clever slogan for an elevator pitch. We did it because we saw a lot of online marketing agencies use black boxes to perform services like White Hat SEO, …
Happy New Year’s Wishes
As the year comes to a close, we want to say thank you. Thank you to all who contributed to our online presence by reading our blog and contributing to our online marketing discussions. We have much to be thankful for in 2013, and here are just a few of this year’s highlights. 300+: represents …
No Holiday For Indexing Bots
If you’re a human reading this post, you’re probably wondering why we published a new blog article on one of the biggest national holidays of the year. Well, it’s because search engine bots don’t take holidays or vacations. Google, Bing, and Yahoo crawlers troll the Internet for new content to index. Here are 3 reasons …
Mobile Shopping Holiday Stats
Mobile shopping trends are definitely on the upswing. Three weeks ago Holiday shopping officially started. PayPal and IBM already released 2013 data for Black Friday and Cyber Monday. We’ll look at these trends and explore why local businesses should take notice.
Marketing During the Holidays
The Black Friday and Cyber Monday hype seemed to morph into Cyber Week. Anybody else’s inbox inundated with Cyber Deals? It raises the question as to the effectiveness of marketing during the Holidays. Retailers, especially those who need to cash-in on the flurry of holiday spending between mid-November and New Years, are expected to spend …
Silicon Valley Code Camp 2013
Silicon Valley Code Camp 2013 is fast approaching. Both Massimo and I are putting the last touches on our on SEO-related sessions. Never heard of SVCC? Gasp! Here are some interesting facts about this amazing free two-day event: Our Sessions at Silicon Valley Code Camp 2013 If you’ve registered and are planning to attend, we’d …
7 Marketing Budget Tips
Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …
Google Reader Alternative: Feedly
Google Reader was launched in 2005 as a way for people to discover and connect with their favorite websites. It developed a loyal following, but over the years usage began to decline. Earlier this year they announced the plug will be pulled on July 1. If you haven’t found an alternative yet (it’s only 25 …
Outsourcing Marketing Services Tip#1
Outsourcing marketing services is an excellent way to increase your department’s productivity or add expertise in a particular area without adding headcount. Most likely you’ll be managing a contractor that is not physically at your office. This tip is all about managing your marketing services contractor to get the information you need without adding a …