If you were in an elevator with a potential client, could you make a sale in 30 seconds or less? Don’t rely on your improvisational skills to set your first impression. A well-crafted elevator pitch is a simple sales tool that helps you maximize every networking opportunity. Networking is essential to keeping your sales funnel full and a clear and concise introduction to yourself and your business is the key to success. Invest a little thought and planning now to create an effective pitch and you will be amazed at the results.
Sales
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Online Sales: No Plaid Jacket Required
Most people are uncomfortable with online sales as well as traditional sales, yet we know it’s a fundamental skill required to stay in business. Visions of a plaid-jacketed used car salesman may spring to mind. Call me a Pollyanna, but I think that you can be successful in traditional and online sales without checking your ethics at the door. I’ve found that when you’re passionate about your business and are truly motivated to help people solve a problem, then your prospects will naturally respond.
Online Sales: When Live Chat is Done Well
Can We Help You? Live chat (also called web chat) can be a very effective online sales generator. A prospect lands on your site for something specific – like hours of operation, services provided, or even a menu of prices. For some businesses, having a representative available to answer questions through live chat can significantly …
Spam Outreach & Cold Emails
Cold calling and direct mail were some of the earliest marketing techniques developed and they’re still alive today under the banner of ‘cold emails’ or spam emails. Most businesses will receive some form of spam email and it’s normally pretty easy to work out what’s legitimate and what isn’t. However, in the last few months we’ve seen some more sophisticated spam emails come through that we thought we could share.
Content Marketing Audit
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
How To Build a Good SEO Agency Client Relationship
Running an online marketing agency is great, but it does have its complexities. As with any business based on a client/ agency relationship there can always be communication issues. With many businesses not understanding how SEO, PPC and other aspects of digital marketing work, there can be an added level of difficulty.
Is Direct Mail A Waste of Money?
“Do What Your Competition Aren’t Doing” – this isn’t always the best advice, but in the case of direct marketing, or direct mail, it could be. A recent study carried out by the Experian Data Quality group on behalf of the US Postal service showed that Direct Mail, far from dying off, seems to be holding strong in the world of the smartphone.
The Customer Journey in Google Analytics
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect …