Writing a sales email is often an agonizing process involving numerous drafts, rewrites, and then a wince as you hit the send button and then remember something you should have added. So when you’re creating the next email you want to send out your sales leads, take a look at this checklist of things to …
Sales
The Customer Journey in Google Analytics
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect …
How To Write Great Automated Email
As marketing automation becomes more commonplace, and the usage of tools like Mailchimp become wider and wider, more thought is going into writing the perfect automated email. Instead of email being a one on one communication tool, it’s now much more common to get automated responses to inquiries.
Amazon Webstore Alternatives on WordPress
The Amazon Webstore, a product that enables small to mid-sized e-tailers to build and operate their own eCommerce standalone website, will officially shut down July of next year. For those businesses who use this ecosystem for inventory and order management, their Amazon days are numbered. We’ll share our thoughts on the Amazon Webstore alternatives on WordPress.
Google Rooting for Small Business
Wednesday’s post on Google’ official blog was all about putting small businesses on the map. I’m sure there are many solopreneurs and SMBs grousing how Google rewards enterprise, especially those with deep pockets. So what’s a small business to do manage their online presence?
Business Advice that’s Honest & Real
Today’s post is a little different from the kind of information we usually share about online marketing. Recently Massimo and I have been teaching a lot. Some of our students have been new entrepreneurs or professionals contemplating leaving corporate jobs to start their own consultancies. The following are pieces of advice and related resources. 1. …
Online Content that Influences Buyers
3 Powerful Types of Digital Content Online content influences buying behavior. We also know that content is SEO currency; there’s a correlation between quality content and visibility in organic search. But not all online content is created equal. Nielsen recently published a report about what the most powerful types of digital content influences consumers’ buying …
Marketing During the Holidays
The Black Friday and Cyber Monday hype seemed to morph into Cyber Week. Anybody else’s inbox inundated with Cyber Deals? It raises the question as to the effectiveness of marketing during the Holidays. Retailers, especially those who need to cash-in on the flurry of holiday spending between mid-November and New Years, are expected to spend …
Mobile Marketing Tips
To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge …
Outsourcing Marketing Services Tip#1
Outsourcing marketing services is an excellent way to increase your department’s productivity or add expertise in a particular area without adding headcount. Most likely you’ll be managing a contractor that is not physically at your office. This tip is all about managing your marketing services contractor to get the information you need without adding a …