What’s Important to Google & Your Audience If you’re using Google AdWords to drive qualified traffic to your website, you absolutely need to understand Quality Score. It affects how much you pay-per-click. It’s also a window into how well an ad is attracting your target audience. In this post, I’ll explain Quality Score factors and …
PPC
How To Keep Your PPC Moving Forward
You don’t need to be a genius to run successful PPC campaigns. All it takes is some discipline and a bit of effort. Here are six things that we always make sure we’re doing when we’re working on pay per click accounts that we think separates us from the competition.
Why You Must Use Ad Extensions on Bing Ads
Ad extensions are an important way of improving the number of clicks your ads get on any PPC platform. Learn why Bing say you need to be using them.
What’s the Future of Display Ads?
With Bing dropping their version of display ads, what does that mean for the future of display advertising? Will Google follow suit and go search only?
Fixing Landing Pages To Boost Quality Score in AdWords
Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.
Fixing Landing Pages To Boost Quality Score in AdWordsRead More
Why You Can’t Ignore Bing Ads & Yahoo Gemini
AdWords isn’t the only way to get your name on a search engine results page. If you want to cover the whole market you need to be on bing ads and Yahoo too.
Common AdWords Questions
If you’re considering Search Engine Marketing, you may have some concerns before plunking down your marketing dollars. We thought we’d answer some of the most common AdWords questions. While it may be too late to start in time for the Holiday eCommerce season, it’s not too late to begin planning your 2014 campaigns.
AdWords for In-Store Sales
Evolving Pay Per Click Measurement The ability to tie online advertising to conversions is essential to understanding the performance of marketing campaigns. But as the sophistication of smartphones (and of Google’s AdWords) have increased, the value of online marketing has grown from just a tool to promote online sales, to one that can drive in-store …
Apple Changing How AdWords Does Conversion Tracking
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure …
Apple Changing How AdWords Does Conversion TrackingRead More
Accidental Clicks On AdWords
“Does anyone actually click on these adverts?” This is a common question I hear when I discuss AdWords, or any PPC advertising, with someone for the first time. The answer is a resounding ‘yes’ of course with Google tracking over 4 billion store visits from clicks on their ads. But not every click leads to a conversion and there are plenty of clicks that aren’t even intentional. So how does Google stop accidental clicks?