Adwords is an effective way to turn your online sales funnel on. Immediately. And you can measure it. But it’ll cost you. The dollars spent on Adwords depends upon your keyword competition and your budgetary limit. With Google’s recent changes in their Brand Activate Initiative and Active View, we wanted to share our thoughts on …
PPC
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5
If you thought you beat Google’s Panda for search engine marketing (SEM) juice, you’re in for a surprise. Among the latest victims of this week’s Panda 2.5 release are some surprising names like The Today Show, Consumer Affairs, Technorati, PR Newswire, and Business Wire. It could be they’ve lost SEO visibility because they weren’t sending …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5Read More
In SEM What’s Wrong With A Good ROAS
What’s Wrong With A Good ROAS In SEM (Search Engine Marketing) ROI (Return on Investment) or ROAS (Return on Ad Spend)…which one will give your business the most accurate PPC profit metric? Search engines have no way of incorporating your actual Pay-Per-Click costs, therefore the numbers returned by their systems are incomplete at best.