Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you …
PPC
Click to Message from Google Ads
Can You Text Me? If you’ve spent any time using Google Ads you should be familiar with Callouts. Callouts are extra bits of information that will be displayed when your ad is shown on a mobile, or desktop, device. A callout could be as simple as an overview of your products, or a clickable phone …
Meta Description Changes and Tests
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then …
Amazon Advertising Chasing Down Google Ads
Pay Per Click Online Pay Per Click advertising is big business. Three years ago the combined ad spend on Google AdWords was $72billion dollars. In the last year, Google has invested a lot of time upgrading their advertising platform (now known as Google Ads). Their platform had been in need of a refresh, so it …
Turning Off the Old AdWords Interface
For a long time now Google’s AdWords has been available in two different flavors; the old interface or the new interface. But, as expected, it was never going to last forever. So, on the 10th of July, it looks like we might be saying goodbye to the old interface forever.
Who’s Calling? – Call Extensions
If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.
6 Must-Add AdWords Columns
Everything In Its Place Anyone who has ever tried to write something has sat down at their desk, looked at the screen and then suddenly realized they need to reorganize their desk. Put all the pens in the right place, get the post-it’s stacked up nicely, empty their pencil sharpener. Metaphorically speaking, I do the …
Retiring Bing Sidebar Ads – Cleaning Up The SERP
Keeping Up With the Goggles This week Microsoft’s pay per click advertising platform has announced that they’re going to be removing ads from the sidebar. Bing Ads are very much AdWord’s poor relation when it comes to new features and innovations, but it seems they have now decided to remove their sidebar ads and …
Is Keyword Cannibalization a Sin?
Keyword cannibalization is one of the last SEO Taboos. So let’s take some time to talk about it, and if you still need to worry about it.
Is Automated Bidding Killing Manual Bidding?
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.