Alyson Harrold
Co-CEO and Chief Storyteller
Expertise: Storytelling | SEO | Digital Marketing | Growth Hacking | Strategic Planning
About Alyson Harrold
Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.
Articles by Alyson Harrold
51-60 of 65 results
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AdWords Case Study
Moving a PPC Account Into a Positive ROI This AdWords Case Study summarizes the work we completed for a client headquartered in Northern California. They provide online training courses across the U.S. targeted to a young audience. Their competition routinely outbids them on keywords. Amidst intense pressure to further discount prices and guarantee results (passing the… -
WordPress Redesign & Analytics Case Study
Redesigning Website To Improve Organic Search This Silicon Valley-based construction company had a template website on a proprietary system. This system had limited SEO capabilities and the client was essentially a technology-hostage where they didn’t own the site design and couldn’t port elsewhere. Google Analytics data wasn’t configured and not collecting essential performance data. Additionally,… -
Is Gen C a Demographic or Cultural Shift?
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes… -
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content… -
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about… -
Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular… -
WordPress.com for Business
When Not Hosting Your Website Makes Sense As you probably know, we love WordPress. We love self-hosted (WordPress.org) websites. Yet, there are some circumstances when using WordPress.com to host a business website makes sense. 1. No Fuss, No Muss If your business is just getting off the ground, you might have the time, patience or… -
Comment Link Spam: Bad SEO
If you’ve got a blog, then you’re probably getting comment link spam. Matt Cutts released a video this week talking about this very issue. I’ll explain what it is and how to make sure you’re not using this bad SEO strategy. Lastly, and for a few laughs, I’ll share a few of our favorite spammiest… -
How Do You Increase Web Traffic?
One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and… -
Risky SEO Services To Avoid
All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat….
