In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
Content Syndication, Distribution, & Contribution
Updated May 16, 2022
Blog
Elementor vs. WordPress Gutenberg
Updated May 13, 2022
There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused.
B2B Content Marketing Trends in 2022
Updated May 13, 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
Maximize Your Google Business Profile (formerly Google My Business)
Updated February 25, 2022
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …
Maximize Your Google Business Profile (formerly Google My Business)Read More
Introduction to Web Accessibility: Why, Types & ADA Compliance
Updated March 18, 2022
As site owners working in tandem with web developers, your aim is to fulfill the requirements outlined by the ADA and ensure that all content is available to everyone — regardless of their abilities. This is a matter that will only become more important as time goes on.
Introduction to Web Accessibility: Why, Types & ADA ComplianceRead More
2022 Marketing Trends
Updated January 6, 2022
2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.
COVID-19 Reopening Frequently Asked Questions
Updated June 11, 2021
As more and more communities reopen, marketers are switching gears with regard to their marketing messages. Over the last year and a half, B2C and B2B buying behaviors shifted. Some businesses underwent dramatic digital transformations while others simply made adjustments. Regardless, we’ve all had to review our marketing through the lens of changing needs and attitudes. The following are answers to frequently asked questions now that we’re emerging from COVID-19 restrictions.
Google Changing Third-Party Cookies
Updated July 13, 2021
Google is altering the landscape for web marketing and advertising by making major changes to the way marketers use cookies to track customer behavior, browsing history and even buying habits. They announced in March that it would phase out third-party cookies on its Chrome browser.
How To Build a Website for Less Than $200
Updated February 26, 2021
At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.
Google’s Disavow Tool Gets a Refresh
Updated June 8, 2021
If you’re familiar with Google’s disavow tool, you’re most likely a proactive SEO practitioner. For those who aren’t familiar with this powerful tool, read on with this caution. As with any type of advanced tool, it can be helpful or catastrophic if used incorrectly.