The power of digital marketing tools is tracking performance over time with useful reports. No data = no insights. Don’t be left guessing because your data is in someone else’s hands.
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Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023
Spectrum Group maintains 5 out of 5 stars in professionalism, including responsiveness, friendliness, helpfulness, and attention to detail. As we continue to grow our expertise in SEO, PPC advertising, and analytics, we hope to find more client-partners who value decisions made with data and results delivered with integrity.
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Deindexing Issues this 2022 (& How to Solve Them)
Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed.
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
Spectrum Microsoft Partner Status 2022
As a certified Microsoft Partner agency, we have access to exclusive industry insights, resources, and other information that we use to help our clients grow.
Spectrum Takes Spot in Top 15 B2B Companies for 2022
Our 4.9-star clutch rating shows that we put our clients first. They trust us with their data and marketing.
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Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
Elementor vs. WordPress Gutenberg
There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused.
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.