Decisions Made with Data.
Updated May 14, 2022
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Let’s start out with the basics. Google E-A-T stands for: …
Google E-A-T: Stay Up-to-Date and Ahead of the CurveRead More
Updated November 2, 2021
The Newest Google Algorithm Update Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context …
What’s the Google BERT update? & Can You Optimize For It?Read More
Updated May 13, 2022
Why Google Ads Location Extensions Matter Generating foot traffic online can be tough. So the quicker your customers know your location the better. One of the quickest ways we’ve found to do that is using PPC ads and location extensions, or as it’s sometimes known Geo-PPC. A lead can be looking at Google’s search engine …
Video Guide to Utilizing Google Ads Location ExtensionsRead More
Updated May 13, 2021
Give Us Your Opinion Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to …
Fake Reviews Can’t Be Ignored – How to Save Your Online ReputationRead More
Updated November 2, 2021
Are You Drowning in Notifications? Google Search Console (GSC) is one of the most important tools for keeping your website’s SEO on track. Missing any notifications or updates from Search Console can be pretty costly. If you’re anything like us, email notifications often get lost—and automated alerts end up at the bottom of our to-do …
Google Search Console Introduces a New Messages FeatureRead More
Updated April 26, 2022
Keeping Pace Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020. A Year in Review 2019 has been a turbulent year. …
2020 Marketing Planning: Predictions from the Latest CMO SurveyRead More
Updated November 2, 2021
Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?
CCPA – What is the California Consumer Privacy Act? & do you need to worry?Read More
Updated May 14, 2022
It’s trivia night and a friend invites you to join them. Surprisingly, when the first round starts the category isn’t about pop culture (e.g. 90s music, movies, or popular Oscar hosts). Instead, let’s pretend the trivia host throws the crowd a curveball with SEO history and the future of content marketing.
How Topic Clusters Work: From Successful Content to Website StructureRead More
Updated November 2, 2021
As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
Updated May 13, 2022
In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?
